Encoding.com launched a new, easy video-encoding service called Vid.ly in private beta Monday. Using Vid.ly, users can upload a video file and serve it to multiple devices and web browsers all from a single URL.

Vid.ly simplifies and automates the process of not only transcoding video into multiple formats (WebM, H.264, Ogg, etc.) but also selectively serving that video to various device types.

For content creators who don’t want to use Vimeo or YouTube, finding a way to encode, transcode and serve video in multiple formats to multiple devices can be frustrating.

Once largely concentrated around mobile devices like smartphones and tablets, these frustrations have extended to the desktop in recent weeks. Google’s decision to phase out H.264 support in its Chrome browser, at least in regards to HTML5 video, has created a new set of problems.

HTML5 video (or to be more specific, H.264-encoded HTML5 video) was supposed to be our savior; instead it has just become another complication.

With Vid.ly, Encoding.com hopes to help alleviate some of the pain.

How it Works

Using the web browser, users can upload video (up to 1GB in size for the standard free accounts) to Vid.ly. The uploader is robust, supporting FTP and HTTP uploads, standard local file uploads, and cloud services from Amazon S3 and the Rackspace Cloud.

Then, using Encoding.com’s encoding scripts, that video is converted into more than a dozen different formats and sizes. The resulting video is served from a single URL, vid.ly/XXXX.

Users can share that short URL, and browser detection will determine what version of the video is played back. Even better, Vid.ly offers an HTML5 embed code that can be used on web pages or blogs, as well as access to a VP6 Flash file for use with custom players.

What this means is that content creators who want to serve HTML5 video to all visitors don’t need to worry about using Ogg for some browsers, WebM for others and H.264 for the rest — the HTML5 embed code will work across the board.


In its private beta, Vid.ly is offered as a free service. File sizes are limited to 1GB and profiles cannot be adjusted.

In the next few months, a professional version, Vid.ly Pro, will become available. Vid.ly Pro won’t have the file size limitations; instead, it will let users customize encoding profiles and will support adaptive bitrate for iOS devices. Vid.ly Pro users will also be able to use Vid.ly with their own CDN.

Encoding.com President Jeff Malkin tells us that — aside from the professional accounts — the company hopes to benefit from the Vid.ly landing page and branding from URLs shared across social networks and SMS.

Until now, Encoding.com has primarily targeted more professional users. Vid.ly can certainly be leveraged by professionals, but there is a lot of potential for consumers with more minor video needs.


Encoding.com was nice enough to give Mashable access to 1,000 invites to Vid.ly.

To sign up, simply go to http://vid.ly and enter the code MASHABLE2011

Once the code is entered, users can try out the beta, upload videos and invite others to join.

More About: encoding.com, HTML5, html5 video, mobile video, vid.ly, video codecs, web video

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Thanks to the wonders of social media, nowadays talent scouts are more likely to find the next big thing online than at the mall. While MySpace was once the place to be discovered, video-sharing uber-site YouTube has since taken over as the wannabe pop star’s place to post.

Whether you’re an indie kid, a pop princess or a rising rocker, it seems pretty clear that uploading your performances to YouTube might well pay off — it certainly did for the folks in the video gallery below.

Here we bring you 15 talented uploaders who found fame via the video sharing site. However, this is not an exhaustive list by any means, so please share any artists you like that made it thanks to YouTube in the comments below.

1. Avery

Teen star Avery was a big YouTube hit in 2010 with both covers and original material. The latter netted her a Universal record contract (supposedly following a bidding war) after her videos were viewed by A&R folks.

2. Alyssa Bernal

Alyssa Bernal’s acoustic uploads got the attention of Pharrell Williams who was reportedly so keen to track her down, he contacted her high school. Eventually he got hold of her and signed her to Star Trak. She has since released an EP.

3. Justin Bieber

As many of you will know, Justin Bieber’s pre-pubescent warblings were spotted by a talent scout who arranged for Bieber to meet with Usher. The rest, of course, is now history.

4. Ysabella Brave

Quirky vocalist Ysabella Brave was signed to Warner Music Group’s digital label Cordless after her popular YouTube performances got her noticed.

5. Greyson Chance

Ellen DeGeneres championed young Greyson Chance after seeing his cover of a Lady Gaga song at a school recital on YouTube. After having him on her show, DeGeneres made Chance the first artist signed to her new record label. His debut single came out in October last year.

6. Esmee Denters

Justin Timberlake is the star sponsor behind Dutch singer-songwriter Esmee Denters. He spotted her on the site and she became the first artist to sign to his label. Denters is now working on her second album.

7. Dondria

So So Def Recordings founder Jermaine Dupri discovered Dondria on YouTube and offered her a record deal. Her debut album Dondria vs Phatfffat reached number 14 on the Billboard Hot R&B/Hip-Hop Songs Chart.

8. Kim Yeo-Hee

Kim Yeo-Hee, known on YouTube as Apple Girl, became popular with her covers played on iPhones. After viral success, record labels from South Korea, China and the UK attempted to woo Yeo-Hee and in the end she signed with Seoul-based Dreamhigh-Ent.

9. Andy McKee

Back in 2006, YouTube got Andy McKee seriously noticed – noticed to the tune of 35 million views. With a new album, Joyland, out last year, McKee is now on tour.

10. Terra Naomi

“Say It’s Possible” was the song that opened doors for Terra Naomi. A YouTube hit, she signed with Island Records in 2006, although she is now back to being independent with a fan-funded record in the works.

11. Julia Nunes

Julia Nunes, or “jaaaaaaa” as her YouTube fans know her, shot to online fame after posting videos of her singing covers and originals and playing the ukulele. Nunes has made three independent albums and opened for Ben Folds.

12. Chantelle Redman

UK teenager Chantelle Redman owes her YouTube success to her father who secretly filmed her singing and posted it on the video sharing site. After becoming the second most subscribed singer on the site, she signed a record deal with Agency Global Enterprises and has since released a single.

13. Ria Ritchie

Ria Ritchie’s story will sound familiar by now. After recording acoustic covers and uploading them to YouTube, she got spotted by UK musician Plan B who is producing her first album.

14. Mia Rose

Portuguese-British Mia Rose began uploading her music to YouTube in 2006. She was signed in 2007, has seen success in the UK and Portugal and has since moved to Los Angeles to further her career.

15. Cody Simpson

Twelve-year-old Cody Simpson (inevitably dubbed the Australian Justin Bieber) was spotted on YouTube by Shawn Campbell, a record producer who has worked with the likes of Jay-Z and Missy Elliott. Since signed to Atlantic Records, Simpson’s first single featuring Flo Rida was released last summer.

More Video Resources from Mashable

4 Ways to Find Legal Music for Your YouTube Videos
12 Fun Hacks for Getting More Out of YouTube
HOW TO: Become a YouTube Sensation
3 Things Any Video Needs to Go Viral
10 Memorable Viral Videos of 2010

Image courtesy of iStockphoto,

More About: List, Lists, music, music videos, video, videos, viral videos, web video, youtube