1. Transformation

Similar to Dove’s “Evolution” video, this timelapse clip shows the entire process of a beauty shoot.

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With ever-more sophisticated software, media photograph touchups are now commonplace and widely accepted.

But should it be so extreme? Some would argue that airbrushing images for the beauty industry’s version of perfection grossly distorts our ideas of beauty, creating a false benchmark that’s utterly unattainable.

At the very least, when you see the extent to which photos can be digitally altered, you’ll view future images with a healthy dose of skepticism. We’ve found nine YouTube videos that take you through the Photoshop transformation process.

SEE ALSO: Tool Reveals Which Celebs, Models Have Been Photoshopped
Take a look through our video gallery for some stunning transformation sequences. In the gallery below, take a peek at 15 dramatically Photoshopped “before and after” celebrity photographs.

 

Fergie

 




 

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1. Tramp – Lowell Fulson

Beautifully paced, and with some great graphic elements, our only complaint with this video is that it’s not longer.

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If you’re a music lover and a font fan, then a kinetic typography video beats the more traditional genres hands-down. While you’ve no doubt seen a few famous examples, we’ve gathered up some lesser-watched creations for your viewing pleasure.

Although varied in style, these videos all use kinetic typography, or “moving text,” to illustrate the lyrics of a song. We’ve been impressed with how creative people can get with such a simple concept.

SEE ALSO: 10 Stories Beautifully Told with Animated Typography

Take a look through our selection in the slide show. We know there are dozens more great examples in existence, so link us in the comments to any of your favorites we’ve not included.

More About: animation, dev and design, kinetic typography, music videos, typography, videos, YouTube

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Indie-rockers the Vaccines are debuting their new video for “Wetsuit,” which was almost entirely crowdsourced from fan photos submitted through Instagram, the photo-sharing app for iPhone. The video follows a festival-goer in a red hoodie from daybreak to day-ending Vaccines concert. Other than brief video segments, the entire video is from Instagram.

Fans were asked to take pictures of themselves at festivals and submit them by tagging them with #vaccinesvideo. The band received nearly 3,000 photos and approximately 15,000 likes on Instagram. The project, put together by Anomaly, also had an international splash with people from 99 countries visiting the contest site. It was then up to director Poppy de Villeneuve to sort through and pick the best photos to use and in what order.

“We always talk about breaking down the barriers between the band and the fans,” says Justin Young, lead singer for the Vaccines. “We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel.”




instagram image

That warm feel (thanks to Instagram’s vintage filters) fits the song well. “Wetsuit” has an end-of-summer, dog-days mood that the crowdsourced photos pick up. “It’s a journey; a day in the life. the song is quite nostalgic, and I think the photos and the character’s movements will prove nostalgic for all the people that went to festivals this summer,” Young says. “The song is about being young and being stupid and free.”

The biggest gamble, of course, is whether those photos would be any good. Crowdsourcing a music video has a lot of variables including quality of photo and how to make the video seem like more than a slideshow. “The main thing that we were surprised to find was just how good the imagery was,” says Paul Graham, founding partner of Anomaly. “This was normal people, possibly a little dizzy, around the fields of the world creating some beautiful shots. Together they really do capture that sense of what a festival, and a summer of music, is all about.”

Check out the video and let us know what you think in the comments — did the gamble pay off?

More About: crowdsourced, instagram, Music, music videos, videos


Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content.

With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video waters lately, we expect to see more creative campaigns from companies in 2011.

Meanwhile, we’ve found 10 top interactive YouTube experiences, from both businesses and individuals, that incorporate gameplay, quizzes and just plain old fashioned entertainment for your viewing pleasure.

So, prepare to engage with the gallery below and let us know your thoughts on this potentially exciting medium.

1. La Linea Interactive

A tribute to the popular Italian animated series
La Linea, this is a great use of the choose-your-own format from YouTube master Patrick Boivin.

2. The YouTube Electric Guitar

Wait for this vid to load all the way up, then click on different places in the timeline to play different chords. Just no “Stairway to Heaven,” y’hear?

3. The Treasure Hunt: A Chad, Matt & Rob Interactive Adventure!

Chad, Matt and Rob are masters of the interactive YouTube adventure genre. While their earlier work is also worth checking out, this is their latest effort, and it’s a doozie!

4. Ronald Has A Spider On His Head: An Interactive Mis-Adventure!

Very much an amateur effort, this nonetheless has a place in our heart as an early example of the format. Also, it’s LEGO!

5. Choose a Different Ending

Warning: The video above contains some violent imagery, and may not be appropriate for all ages or viewing in the workplace.

Created for the Drop the Weapons campaign, this realistic video seeks to educate kids about the consequences of making the wrong decisions. Remember kids, just as in life, you decide the ending.

6. YouTube Radio

This is as much fun to interact with as we’d imagine it was to write and record the music for all the different genres. Jazz is our fave, in case you were wondering.

7. Deliver Me to Hell

Warning: The video above contains some violent imagery, and may not be appropriate for all ages or viewing in the workplace.

We think it could be argued that zombies and pizza are pretty much the perfect combo for 20 minutes of YouTube fun. This fab promo for New Zealand pizza chain “Hell Pizzas” brings both. Can you deliver the pies across town without getting on the wrong side of the undead?

8. Howard Glitch

Anything that starts “you are trapped inside a spaceship that is headed for a fatal destination” has our attention right away. This Kickstarter-backed “point’n’click’n’escape” game brings some existential angst and quantum mechanics to the YouTube platform. Knowing that, how can you not click through?

9. Bboy vs Joker

More from the talented Patrick Boivin here with the brilliant concept of a break dancing duel between The Joker and Batman. How does Boivin come up with this stuff?

10. Who Wants to be a YouTubillionaire?

If you can stand Dan Brown’s off-the-charts perkiness, then this interactive faux game show is incredibly well put together — it even includes “phone a friend” side narratives.


More Video Resources from Mashable:


10 Captivating Time-Lapse Design Videos
10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]
10 Stories Beautifully Told with Animated Typography [VIDEOS]
10 Incredibly Inspirational Moments on YouTube [VIDEOS]
10 Super Social Media Songs [VIDEOS]

More About: advertising, interactive videos, List, Lists, online advertising, video, videos, youtube




Thanks to the wonders of social media, nowadays talent scouts are more likely to find the next big thing online than at the mall. While MySpace was once the place to be discovered, video-sharing uber-site YouTube has since taken over as the wannabe pop star’s place to post.

Whether you’re an indie kid, a pop princess or a rising rocker, it seems pretty clear that uploading your performances to YouTube might well pay off — it certainly did for the folks in the video gallery below.

Here we bring you 15 talented uploaders who found fame via the video sharing site. However, this is not an exhaustive list by any means, so please share any artists you like that made it thanks to YouTube in the comments below.

1. Avery

Teen star Avery was a big YouTube hit in 2010 with both covers and original material. The latter netted her a Universal record contract (supposedly following a bidding war) after her videos were viewed by A&R folks.

2. Alyssa Bernal

Alyssa Bernal’s acoustic uploads got the attention of Pharrell Williams who was reportedly so keen to track her down, he contacted her high school. Eventually he got hold of her and signed her to Star Trak. She has since released an EP.

3. Justin Bieber

As many of you will know, Justin Bieber’s pre-pubescent warblings were spotted by a talent scout who arranged for Bieber to meet with Usher. The rest, of course, is now history.

4. Ysabella Brave

Quirky vocalist Ysabella Brave was signed to Warner Music Group’s digital label Cordless after her popular YouTube performances got her noticed.

5. Greyson Chance

Ellen DeGeneres championed young Greyson Chance after seeing his cover of a Lady Gaga song at a school recital on YouTube. After having him on her show, DeGeneres made Chance the first artist signed to her new record label. His debut single came out in October last year.

6. Esmee Denters

Justin Timberlake is the star sponsor behind Dutch singer-songwriter Esmee Denters. He spotted her on the site and she became the first artist to sign to his label. Denters is now working on her second album.

7. Dondria

So So Def Recordings founder Jermaine Dupri discovered Dondria on YouTube and offered her a record deal. Her debut album Dondria vs Phatfffat reached number 14 on the Billboard Hot R&B/Hip-Hop Songs Chart.

8. Kim Yeo-Hee

Kim Yeo-Hee, known on YouTube as Apple Girl, became popular with her covers played on iPhones. After viral success, record labels from South Korea, China and the UK attempted to woo Yeo-Hee and in the end she signed with Seoul-based Dreamhigh-Ent.

9. Andy McKee

Back in 2006, YouTube got Andy McKee seriously noticed – noticed to the tune of 35 million views. With a new album, Joyland, out last year, McKee is now on tour.

10. Terra Naomi

“Say It’s Possible” was the song that opened doors for Terra Naomi. A YouTube hit, she signed with Island Records in 2006, although she is now back to being independent with a fan-funded record in the works.

11. Julia Nunes

Julia Nunes, or “jaaaaaaa” as her YouTube fans know her, shot to online fame after posting videos of her singing covers and originals and playing the ukulele. Nunes has made three independent albums and opened for Ben Folds.

12. Chantelle Redman

UK teenager Chantelle Redman owes her YouTube success to her father who secretly filmed her singing and posted it on the video sharing site. After becoming the second most subscribed singer on the site, she signed a record deal with Agency Global Enterprises and has since released a single.

13. Ria Ritchie

Ria Ritchie’s story will sound familiar by now. After recording acoustic covers and uploading them to YouTube, she got spotted by UK musician Plan B who is producing her first album.

14. Mia Rose

Portuguese-British Mia Rose began uploading her music to YouTube in 2006. She was signed in 2007, has seen success in the UK and Portugal and has since moved to Los Angeles to further her career.

15. Cody Simpson

Twelve-year-old Cody Simpson (inevitably dubbed the Australian Justin Bieber) was spotted on YouTube by Shawn Campbell, a record producer who has worked with the likes of Jay-Z and Missy Elliott. Since signed to Atlantic Records, Simpson’s first single featuring Flo Rida was released last summer.


More Video Resources from Mashable


4 Ways to Find Legal Music for Your YouTube Videos
12 Fun Hacks for Getting More Out of YouTube
HOW TO: Become a YouTube Sensation
3 Things Any Video Needs to Go Viral
10 Memorable Viral Videos of 2010

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More About: List, Lists, music, music videos, video, videos, viral videos, web video, youtube