There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that […]

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We all say people are crazy, but this client has to win the award for the biggest nut job. I will be avoiding saying whether this was a male or female so be ready to read “the client” a lot. Why? Nut job still follows what I do and will know I am speaking about […]

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There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load? That’s true…and I don’t know about you, but I would definitely want to do […]

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There’s nothing I hate more than rehashed, regurgitated content – and unfortunately, the SEO world is full of advice that’s been repeated so often that the only thing it’s good for is wasting your time. In my last article – 13 Unconventional Link Building Strategies – I broke this mold by showing you a few […]

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Here we are, well into the social web era, and content management systems are still a big topic on the web. And it doesn’t look like that’s about to change. One might reasonably ask “Why are we still talking about CMS technology?” Well, frankly, it’s because some of us haven’t completely figured it out yet. […]

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I was talking with my business partner, Diane Kinney, today about all the people in this industry that have told me that business has come to a screeching halt recently and others telling me they are merging businesses with friends. Diane pointed out that with all the “how to” blog posts many people think that […]

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With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them) Just like Web analytics tools, social media reporting systems […]

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What You Can Do To Avoid Being On Your Client’s Dinner Plate Much like Clarice, I’m still considered a noob in the respective SEO realms. However, whether you are 10 years in the search business or only 2 (like me), you’ve probably had more than your fair share of difficult clients. As most of you hired […]

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Your boss finally relented and gave in to a company Facebook page. He okayed your request to join “the Twitter.” But when it comes to the other social media sites of the world? He’s more clueless than your 90-year-old grandma. Whether you’re selling a company Google+ page or trying to open your boss’s eyes to […]

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You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because whether you pay for clicks through advertising or attract customers through your wider marketing […]

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