There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that […]

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Facebook may have been a hunting ground last year for developers expanding their social mobile programs, but their sights are set on growing with Google in 2012, a new study suggests.

According to a new report by mobile platform company Appcelerator and analyst firm International Data Corporation (IDC), developers are more interested in using Google products such as Google+, search, Gmail and the Android Market to implement their social strategies.

The survey — which was conducted among 2,173 developers worldwide — found that 39% of participants said the network effects of Google’s initiatives are more important to their social strategies in 2012 than Facebook’s social graph.

SEE ALSO: Facebook Wants to Own Your Social Graph

“Google is learning some good lessons from Facebook about what not to do and what to do better,” Appcelerator principal analyst Michael King told Mashable. “We didn’t expect Google to expect to do so well against Facebook, but it puts them at an advantage. Many developers now see Google as offering more opportunities for growth than Facebook.”

The report also found that developers have expressed less interest in developing Android apps this year “due to continued fragmentation of the platform” and are looking to expand their iOS efforts. It noted that HTML5 will play a bigger role in the mobile app development space this year.

About 79% of mobile developers who took the survey indicated they plan to integrate HTML5 into their apps in 2012. Not surprisingly, overall mobile app development continues to grow. More than half (53.5%) said they are focusing on mobile strategies compared to 27.4% in 2010.

Do you think that this is a sign that more consumers could leave Facebook to access app programs on other sites? Do you think Google+ could take on Facebook in the future? Let us know your thoughts in the comments.

More About: Facebook, Google, Social Media, trending

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Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

There’s one thing you should know before we open up this can of worms: I have 795 pins on Pinterest. Probably by the end of writing this article, I’ll have 895. As you can see, my wish list of Pinterest features hasn’t caused me to slam down my laptop screen in disgust.

That being said, I would change a few things. And based on Pinterest’s new profile, the company already has.

Most of these 10 suggestions have to do with Pinterest.com’s design and the social network’s user experience. For instance, I’d love to be able to move pins between boards with the greatest of ease. I’d also like to create a private board or two — not because I want to build a digital shrine to Ryan Reynolds, but because I’d like to plan a future wedding without my boyfriend having a commitment freak-out.

Here are 10 features I’d like to see on Pinterest in the future. I’m sure all you pinners have even more dreams for Pinterest, so sound off in the comments below.

1. View the Individual Boards I Follow

At this point, you can only view users you follow, not the individual boards you follow. I’d like to be able to know both.

For instance, I’ll browse a user’s page to determine whether I want to follow that person. However, many times, I have no interest in particular boards, and therefore, don’t “follow all” boards.

But there’s no way to go back and determine just which individual boards I’ve followed in the past. What if I want to view them for future inspiration?

Click here to view this gallery.

More About: design, Opinion, pinterest, predictions, Social Media, user experience

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OnlineMBA.com just sent us a really interesting infographic called “A Case Study in Social Media Demographics”. I know you all see a lot of IGs, but this one has some different information to consider such as: Gender Age Education Household Income There is data for Facebook, Twitter, Google+, Pinterest, Linkedin, Reddit and digg. So take […]

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With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them) Just like Web analytics tools, social media reporting systems […]

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Your boss finally relented and gave in to a company Facebook page. He okayed your request to join “the Twitter.” But when it comes to the other social media sites of the world? He’s more clueless than your 90-year-old grandma. Whether you’re selling a company Google+ page or trying to open your boss’s eyes to […]

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Whether you are new to social media or have been creating campaigns for years, listen up. There is always room for improvement in social strategy development, especially since we work in an industry that is ever changing. So where do you start? Simply Business created this step-by-step flow chart to take businesses through the steps […]

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There are over 200 million Tweets being posted every day on Twitter. Another 4 billion items are shared on Facebook daily. But what about LinkedIn? The 3rd largest Social Networking behemoth recently unveiled their latest numbers, which weren’t any less impressive. Over 150 million people have joined the service, as was recently announced. In perfect […]

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Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to search was likely inevitable.

Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to “search across information that is private and only shared to you, not just the public web.” According to Ian Lurie from the blog Conversation Marketing, in Search plus Your World, search results that received a lot of +1s tend to show up higher in results.

Google has come out and described the purpose of a +1, but hasn’t necessarily explained the direct effect a +1 has on search ranking. Here’s a breakdown of what we currently know.


Does a +1 Affect my Site’s Performance in Social Search?


The +1 has an indirect effect on your site’s search rank. This does not mean the more +1’s a link has, the higher rank it achieves in traditional search results. Take this scenario:

When a Google+ user +1’s a piece of content, he gives it his “stamp of approval.” Then, say one of his connections from Google+ searches for the same or related topic. Because of Search plus Your World, his friend is more likely to click on the same link the original user +1’d (when a signed-in user searches, his Google results may include snippets annotated with the names of connections who have +1′d the content). This is because content recommended by friends and acquaintances is often more relevant than content from strangers, according to Google.

This is also true for users who are not signed in to their Google account when they search. When a user searches for the same phrase, the results might display the total number of +1’s a link has received, which is another validation that it’s a relevant link.


How Does This Relate to SEO?


Since the +1′d link has a chance at a higher Click-Through-Rate (CTR), there is a greater potential the link will be shared, whether it be on Facebook, Twitter, Google+, or any social network. An experiment by Rand Fishkin, CEO and co-founder of SEOmoz, tested the relationship between Twitter and Facebook shares and search results in Google. He found a positive correlation between the number of retweets and shares a link received and its search ranking. This means, the more the link was passed around on Twitter and Facebook, the higher the search rank of the page. This in turn led to better SEO.


What’s the Take-Away?


A Google +1 can indirectly lead to a better page rank. A greater number of +1’s increases a link’s potential for a high CTR, which could lead to increased social sharing, and in turn can increase its Google search rank. What’s important to note here is the correlation, not causation, between +1′s, other social shares, and search rank.

The bottom line is, the SEO effects of a +1 are very indirect, which means traditional SEO practices should not be ignored. SEO methods such as link building, relevant keywords, and URL structure have a more significant impact on page ranking.

The Google +1 feature is still in its infancy of course, and more data needs to be gathered to draw a statistical correlation to search. As Google said, “For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

SEO experts, such as Erin Everhart from 352 Media Group, have a positive outlook on the future of social search. She says, “I don’t think we live in a world, nor will we ever live in a world, where any social cue doesn’t have influence over SEO.”

Are you seeing the effects of Google +1 on your SEO? Will the +1 eventually have a direct effect on search rank? Share your experiences in the comments.

More About: features, Google, Google +1, Google +1 Button, plus one, SEO, Social Media, trending

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Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well thought out social media policy is a must for businesses […]

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