…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM 101. It’s certainly one of the first things we discuss with our new hires, and it’s something they claim to understand rather well. So, with such a topic you might […]

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If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye.  Given what I just explained, it pains me to see companies spend […]

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Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016. Needless to say, online ads are continuing to […]

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At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing into your ads, this little tool will do it for you automatically! Plus, it’s a great source of buzzwords – for instance, “We used the DKI code to dynamically increase […]

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When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates […]

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Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Technique #1 – Use Social Sites to Conduct Market Research One of the best […]

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Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine […]

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This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing […]

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Since the launch of Google’s  PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab.  Above – Where to […]

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Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know. Google is dominating search engine market share. With an overwhelming 65.6 percent ownership of the market over second-place Yahoo! search (15.2 percent, respectively) 12 billion searches were conducted on Google […]

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