NikeFuel API

Nike will unleash the application programming interface (API) for NikeFuel — the company’s metric for tracking physical activity — during a music hackathon Sunday at South by Southwest.

NikeFuel is the technology behind Nike’s FuelBand, a waterproof wristband introduced in January that measures a user’s movement and syncs with an iPod touch or iPhone.

The API will allow third-party music developers to infuse NikeFuel features into their apps or platforms.

“Nike will be joining the Managers Hack to open up a BETA version of the NikeFuel API for the first time to developers interested in combining music with the Nike+ FuelBand,” hackathon organizer and rep at startup Backplane told Mashable Friday.

Backplane, which created Lady Gaga’s new Little Monsters social network, along with music-streaming service Spotify organized the hackathon to build the future of digital music distribution.

SEE ALSO: Path Adds Nike+ Integration, Lets You Share Running Data With Friends
At the event, hackers have eight hours to create and plan a demo that will be judged by a panel of music industry managers, including Lady Gaga’s manager Troy Carter (who co-founded Backplane), Justin Bieber’s manager Scooter Braun and Roc Nation President Jay Brown. People from Spotify, Pandora, Nike and SoundHound also will help choose a winner.

The Managers Hack will be live streamed (see video below) starting at 3 p.m. ET.

Randi Zuckerberg, who left her role as marketing director at Facebook in August to launch RtoZ Media, will provide commentary throughout the event.

What Is Nike+ FuelBand?


Nike+ FuelBand

The Nike+ FuelBand is a new wristband that tracks a metric that Nike has developed called “Fuel,” which measures all physical activity across sports.

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What Is NikeFuel?

More About: api, backplane, fitness, fuelband, hackathon, health, Music, Nike, sports, spotify, sxsw, sxsw 2012

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1. Playboy Club in Space



Playboy’s dreaming up a way to team up with Virgin Galactic for the ultimate in space tourism: a Playboy Club in Earth’s orbit.

The magazine consulted with scientists and futurists to dream up the wild concept that includes a zero-gravity dance club, weightless human roulette, and of course, an opportunity to join the space version of the mile-high club (which might not be as easy as it seems).

You won’t be able to book your tickets to this “intergalactic entertainment destination” just yet. Playboy vows to offer “a party that’s out of this world” as soon as space tourism becomes a reality.


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With feet planted firmly on the ground (wearing a new kind of ultralight Nike shoe), we reach into space once again in this edition of Top 10 Tech This Week.

In our picture gallery, you’ll see accessories, technical marvels, conveniences and innovations you’ve never dreamed of come to life. And yes, there is one unusual innovation that some Americans might consider unnecessary — even shocking.

SEE ALSO: Previous editions of Top 10 Tech This Week
Along the way, we’ll get a close-up look at a spectacular new concept car, accompanied by two bonus pics we’re sure you’ll enjoy. So figuratively strap yourself into our fast-moving bullet train, as we take you from inner space to outer space and beyond.

Here’s last week’s Top 10 Tech.

More About: cars, Nike, space, tivo, Top 10 Tech, trending, usb

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1. Thermaltake Level 10 M Mouse

This is what happens when Thermaltake rounds up those cool dudes at BMW DesignworksUSA to create a mouse that looks like it was plopped down from some kind of time machine. The mysterious pointing device comes with scant info so far, except this gorgeous pic and a promise of Spring availability.

The best news? This is just the first of a series of gaming peripherals from Thermaltake and BMW Designworks. Taking its design cues from the spectacular Thermaltake Level 10 PC case, all you need to add is a Level 10 keyboard (hopefully coming along after this mouse) to give yourself a complete PC system of the future.

[via Coolest Gadgets]

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The tech world continues to take giant steps forward with innovative devices, vehicles and gadgetry, and we’ve narrowed down the coolest of the bunch to the Top 10 Tech This Week.

This week, we found an unusually wide variety of tech toys, fitness helpers, relaxation aids, solar wizardry and even a hot rumor about a possible upcoming device from Apple — could there be an ultra-high-rez iPad 3 on the way?

SEE MORE: Previous editions of Top 10 Tech This Week

We’re not just lingering on terra firma with the top tech, either — now there’s talk of a permanent moon base that could be a joint venture between Russia, the European Space Agency and the United States.

Apart from that grandiose and ambitious scheme, we also found a spectacular new design for a gaming mouse by a design firm we visited in California, BMW Designworks, which is one of the most advanced hotbeds of design masters in the world.

So join us for one of the best collections of tech and gadgetry we’ve presented yet — don’t miss the top 10 tech this week, right here.

Did you miss last week’s Top 10 Tech? Find our special CES edition here.

More About: apple, GM, ipad, NASA, Nike, OLED, Top 10 Tech, trending

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