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If you use or manage a website that runs off of a self-hosted WordPress.org instance, you’re probably using (or have used in the past) a plugin developed by Joost de Valk. He developed and maintains the most popular Google Analytics plugin for WordPress, which has been downloaded over 1.4 million times.

Joost (pronounced “yoast”, like “toast”) is a 28-year-old web developer, SEO and online marketer. The excellent bookmarklet Quix is Joost’s creation.

In the WordPress community, in addition to being a developer superstar, Joost is also known as the co-host of the WordPress Podcast (which he hosts with Mashable’s Frederick Townes).

Mashable had a chance to talk with Joost about his newest plugin, WordPress SEO by Yoast.

WordPress SEO is still in beta, but it is extremely impressive. In many ways, WordPress SEO is the culmination of work started by Joost with his other plugins, like the indispensable Robots Meta, Canonical URLs and Permalink Redirect for WordPress.

Beyond just combining these features into one admin interface, the plugin is also designed to help writers learn what makes good SEO. The real “wow” feature — to me as a writer — is the snippet preview addition. This feature lets users get a preview of how a post will appear in Google directly from the WordPress post screen.

You can check out this great guide to the plugin via WPBeginner.

How do you handle SEO for your blog or website? What are some of your favorite plugins and tools? Let us know in the comments.


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Image courtesy of iStockphoto, alexsl

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WordPress developer and all-around web geek Joost de Valk has just graced the Internet with a highly useful infographic.

For a medium that leans toward the amusing, infographics can occasionally be enlightening or even helpful for later reference.

This one serves as a sort of “cheat sheet for how your blog works” and takes the reader through the basics of a normal WordPress theme.

It’s a posts-to-plugins look at the anatomy of a typical WordPress theme. Have a look, and let us know what you think in the comments.

Click to see original.



More About: infographic, joost de valk, WordPress, WordPress theme, yoast

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