We’re happy to announce the launch of a completely new Mashable for iPad app today! And, we’re proud to say that Mashable for iPad is presented by Mercedes-Benz.

We enlisted our old friends at Code & Theory to help us, and time-boxed ourselves into releasing in March. This made our design and development process as agile as it could ever be. And, after many late nights and weekend hours, it’s great to see it live in the App Store today.

The rule of thumb for this app: As you swipe to the right, you’ll get deeper into specific content. As you swipe down or up, you get more stories. You’ll be able to search the universe of Mashable content, or dive directly into a channel like Social Media or US & World. As you then scan articles in the main story stream, you can immediately share to Facebook, Twitter and LinkedIn (all three with one tap), or tap a story to expand it in a reading pane. Once you’re reading the story, a social pane will lock on the right side, allowing you to read or post comments.

From the story stream or when reading an article, you can swipe down into an almost infinite trove of stories that dynamically load ahead of your movement. This is my favorite feature: After I find an article I want to read, I swipe down the page so that the next article immediately loads below. It’s very efficient.

Here are some of the key highlights:

  • Innovative design, built from the ground up, that allows readers to quickly find the stories they want, and easily read story after story.
  • A beautiful photo and video gallery viewer.
  • The ability to share a story to Facebook, Twitter and LinkedIn, all at the same time, with one tap.
  • A new social pane for reading and writing comments.

We hope you enjoy the app as much as we do. True story: When I asked Dan Gardner, co-founder of Code & Theory, what we should do with all of our “free time” now that we’re not working through nights and weekends on this app anymore, he gave a response that literally made me laugh out loud: “Apologize to our wives.”

Download the app now and let us know what you think. And, if you see my wife, tell her it was totally worth it.


Horizontal View

The app can work both horizontally and vertically on the iPad, and directional gestures allow you to dive deeper into content.

Click here to view this gallery.

More About: Apple iPad, ipad app, mashable

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Doctors can now save lives and office space with the latest cloud-based technology that will let them view live medical endoscope scans (medical images of internal organs) on their Apple iPads.

Current endoscopic images are generally viewed on bulky video monitors plugged into the wall. The new wireless endoscopy tools created by Envisioner called Endosync will mobilize doctors and maybe help them better diagnose illnesses in patients.

Here’s how it works: A wireless endoscopy transmitter hooks up to a traditional endoscopic camera that goes inside a person’s body. It transfers live video footage of internal organs through an encrypted Wi-Fi network to an iPad app called eGoPad. Doctors can view the footage live on their iPads and make audio notes.

SEE ALSO: 5 Useful iPad Apps for Doctors, Patients and Med Students

The technology is in its final stages of development and should be released in March.

What do you think of Endosync’s innovative medical technologies? Tells us in the comments below.

Image courtesy of Envisionier Medical Technologies, Inc.

More About: camera, ipad, ipad app, ipad streaming, medical, Video

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Details are leaking out ahead of the launch of The New York Times‘s content paywall, which is expected to go live sometime next month.

Those who read only a few articles on NYTimes.com per month (about 85% of The New York Times‘s current online readership) will be mainly unaffected by the changes, as the Times plans to allow visitors to continue to read an as-yet unannounced number of articles free each month. In addition, those who come across a NYTimes.com article through a Google search can view the first page, even if they’ve exceeded their monthly allotment.

Heavier readers, however, will need to chose between three different subscription options to continue getting their daily dose of The New York Times online, according to a new report from The Wall Street Journal:

  1. A website-only subscription for unlimited access to the site (more than $20/month).
  2. A digital package that includes access to both the site and the Times‘s iPad app (more than $10/month).
  3. A print subscription that bundles free web access with a print subscription ($11.70+/month).

These prices are by no means final, the WSJ‘s source insists. Bloomberg reported last week that website access alone would cost closer to $20 per month.

An extra $10 per month for access to The New York Times‘s iPad app seems suspiciously pricey to us. Perhaps the “digital package” will include full access via Kindle (currently $20 per month) and smartphone apps as well, or, as Felix Salmon suggests, the Times might be “doing everything it can to drive its iPad-owning readers away from the app and towards the built-in browser.”

After all, if Apple decides to insist on a 30% share of iPad subscription fees, encouraging users to read the web version on their iPads might be a sound idea.

It’s a tough proposition: potentially lucrative revenue from in-app advertising, minus app development costs and Apple’s cut, versus complete control of subscriber data and revenue via a simple, easy-to-update, mobile web version compatible across multiple tablet devices.

An extra $10 per month for iPad access may just be the magic formula then — and if few enough subscribers sign on, may be enough cause to stop the Times from sinking further resources into an iPad-specific offering.

More About: ipad app, media, new york times