The 75-Page iBook

 




 

Atlantic Records has taken an uncommon approach to using Apple’s iBooks Author — touted as a creation platform that will “reinvent the textbook” — by building an interactive ebook for rock band Shinedown‘s next album.

The 75-page ebook comes out March 27 to coincide with the Amaryllis album release and visually tells the story of the band’s new songs, creative process and cover art.

Photo courtesy of Atlantic Records

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Atlantic Records has taken an uncommon approach to using Apple’s iBooks Author — touted as a creation platform that will “reinvent the textbook” — by building an interactive ebook for the band Shinedown‘s next album.

The 75-page iPad ebook will be available March 27, coinciding with the Amaryllis album release. The ebook visually tells the story of the multi-platinum rock band’s new songs, creative process and cover art.

Frontman Brent Smith says the ebook, titled “FOR YOUR SAKE: Inside the Making of Shinedown’s Amaryllis,” revives the complete album experience, which changed when CD booklets and liner notes became less prevalent.

“With so many people getting their music digitally these days, they don’t always get to enjoy the full experience that you get by exploring physical CDs or vinyl albums,” Smith told Mashable. “I remember picking up Soundgarden’s Superunknown. For me, it’s a perfect example of an album that does an amazing job at connecting the artwork and packaging to the actual music.”

“No other major recording artist has done this yet, no other artist has told the story of an album like this before.”

The ebook is broken down into four parts and features never-before-seen photos presented in interactive galleries, as well as videos featuring detailed commentary from Smith.

Users also can discover the meaning of the lyrics through audio and visuals, and play with the album artwork designed by Atlantic Records creative director David Harrigan.

Atlantic Records roped in rock journalist Jonah Bayer to interview band members and pen the stories found in parts one and two of the ebook. Graphic artist Edith Levin designed each page.

“No other major recording artist has done this yet; no other artist has told the story of an album like this before,” says Mike Mignano, director of digital product development at Atlantic Records.

Mignano, who gave Mashable a hands-on demo of the ebook (see video below), says tools such as iBooks Author have allowed the label to create products in a way that wasn’t possible until recently. He adds that the label is also focused on experimenting with new products, such as apps and casual games, to give music fans experiences that don’t already exist in other mediums.

The Shinedown ebook will cost $5.99 and be sold on iBooks 2.


A Demo of Shinedown’s iBook



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