1. Apple Logo iPhone Sticker

This desirable decal also features the similarly classic “Think Different” slogan.

Cost: $9.99

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From 1976 to 1998 Apple‘s logo was a technicolor, rainbow-hued apple with a bite out of it. Although Apple toned things down a bit in the late ’90s, many have a fondness for the classic version of the company emblem.

The iconic design, created by Ron Janoff, can still be seen today — 36 years after the original design’s debut — on fan-made items and carefully preserved vintage accessories.

SEE ALSO: 10 Geeky Accessories Celebrating the Iconic Hand Cursor [PICS]

Here we bring you 10 fun accessories featuring, or inspired by, the rainbow logo. Let us know in the comments if you’re a fan of the classic version of Apple’s logo, or if you prefer the more modern monotone version.

Image courtesy of Jonas Strandell

More About: accessories, apple, design, fashion, features, gallery, logos, steve jobs

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A cinemagraph created during New York Fashion Week last month.

Jamie Beck and Kevin Burg comprise the rising star duo behind the wildly popular Tumblr From Me To You.

(One might argue, given recent campaigns with Ralph Lauren and Juicy Couture, a photo editorial in The New York Times and an appearance in Lucky Magazine, that their stars have already risen, but we firmly believe the best is yet to come.)

Beck, 28, and Burg, 30, combine an unusual set of talents that have attracted not only the notice of the Tumblr community, but also of a growing roster of brands and editors.

Beck is the photographer and the blog’s primary model and stylist. She leverages her pinup figure, makeup and hair-styling skills, and a wardrobe of vintage finds to create spreads that connote the glamor of American icons such as Audrey Hepburn and Grace Kelly.

Burg is the more technical of the two, leading the blog’s design and the creation of their signature (and trademark-pending) cinemagraphs — animated GIF images that look like moving photos. He also — from what I observed in meetings with one of their clients and their manager, Karen Robinovitz of DBA — heads up business relations, jotting down notes on clients’ expectations and deadlines for deliverables.

The two met in 2006 through mutual friends, and are now engaged. Before they began working together at the beginning of this year, Beck — who says that from the age of 13, photography is “all [she’s] ever done, and all [she’s] ever wanted to do” — was still shooting in film. Burg encouraged her to purchase her first digital camera with which to begin blogging and tweeting, and more recently, to begin uploading her iPhone snapshots to Instagram. (“I’m obsessed,” she discloses.) He also designed her Tumblr.

Burg had, for some time, been taking frames from Saturday Night Live clips and turning elements into looping animations on a still background. These became the prototypes for the their first cinemagraph “Les Tendrils,” which was published on Feb. 13, 2011.

Beck and Burg’s first cinemagraph, “Les Tendrils,” published on February 13, 2011.

After they published their first cinemagraphs, Beck recalls that no one wanted to book her for photographs anymore. They wanted her to create “that moving thing you do” — which is when they decided to coin the term “cinemagraph.” The two felt they needed the term because what they created was unlike an animated GIF.

“There’s a cinematic quality to it … like a living photograph. It’s always a photograph first and foremost,” says Beck.

How They Create Cinemagraphs

Jamie Beck.

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Beck and Burg never know for sure if a cinemagraph is going to work out, which makes it difficult when brands hire the pair. “We can be 90% sure,” Beck discloses. “When we shoot from the street or at [New York] Fashion Week, and I can’t control the environment, it’s never a guarantee.”

To create a cinemagraph, Burg and Beck focus on animating one object: a swinging chain, for instance, or a spoon moving around the rim of a coffee cup. In a studio setting, the pair will employ pinpoint light to create sparkle, and fans to tousle hair and garments. Beck directs the camera, a Canon D5 Mark II, while Burg controls the props that produce the animation.

Beck and Burg will then import and edit the files in Adobe Photoshop and After Effects. The number of frames they use depends on the medium. For Gilt Taste‘s website, they were able to create much longer loops and embed their work on the site using HTML5 video layers. A cinemagraph that appears on their Tumblr will end up being between 25 and 100 frames; a banner ad is even more constrained.

Shooting a cinemagraph doesn’t take any more time than shooting a photo, roughly speaking, but the editing process generally takes a day, says Burg.

Both Beck and Burg expressed frustrations with the limitations of connections speeds and file sizes, which necessitate the use of GIF files, and consequently reduce the quality. Beck expects that in a year they will able to distribute cinemagraphs that look so lifelike that you could touch them.

At a test shoot for Juicy Couture in August.

The Added Value of an Audience

A cinemagraph commissioned by Juicy Couture.

It’s not just Beck’s and Burg’s photography and cinemagraphs that make them appealing to brands. The two have also amassed a large built-in audience — a series of six cinemagraphs they did featuring model Coca Rocha in Oscar de la Renta gowns merited around 55,000 notes and more than 2,000,000 impressions, Tumblr fashion director Rich Tong revealed at a conference in Paris earlier this month. That exposure makes the duo a valuable distribution force.

Take a recent campaign Beck and Burg did for fashion brand Juicy Couture. They were commissioned to create a series of cinemagraphs using Juicy Couture products, some of which appeared as banner ads across a range of fashion sites, and some of which — like the one above — appeared solely on their own Tumblr, racking upwards of 15,000 notes (reblogs and likes) apiece.

“The great thing about Jamie and Kevin is that they’re not just artists, but they also have a distribution portal,” says Robinovitz. “Why would you just hire a photographer when you can hire a photographer who has a place to share photos… [and] a hungry audience?”

Robinovitz’s question was rhetorical, of course, but also a good one to pose.

In a recent interview, Scott Schuman, the photographer behind street style blog The Sartorialist, says that he earns somewhere between a quarter of a million and half a million dollars per year running ads on his blog, in addition to the assignments it has earned him. Will photographers who don’t blog and market themselves online stand as much of a chance? And will blog coverage be written into assignment contracts?

Beck says that while she has not negotiated blog coverage into any of her contracts directly, it is discussed with brands during an assignment — namely, she says, to figure out timing and what she’s allowed to post. Brands don’t control what goes on Tumblr, and she is careful to only accept assignments true to her aesthetic.

“If I am going to work with somebody, it has to be part of my life, something I want to share,” Beck explains. “I can be hired to make banner ads, but I want people to see the whole 360, and hopefully my readers will be amused or inspired.”

More About: coca rocha, fashion, features, jamie beck, juicy couture, kevin burg, trending, tumblr

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Apparel and accessories brand Kate Spade has launched a new version of its flagship website that underscores just how important content has become to the brand.

Digital marketing manager Cecilia Liu tells us that previously branded content made up only 10% to 15% of the site’s offerings; now, it’s on par with commerce at 50%. “The idea is that allowing people to connect more with the brand at a much more intimate level will organically drive business,” she said.

Not only are there now dedicated sections for internally generated content on the site (as well as prominent links to off-site content on the top toolbar and elsewhere), but links to that content are embedded on the shopping pages themselves, encouraging visitors to hold their shopping for a moment to watch a video, learn about a new collaboration or browse a relevant lookbook. Opportunities for sharing merchandise abound in frequently appearing “Like” and tweet buttons.

The new design logically complements the increasing number of resources the company has channeled into branded content and social media lately, from absorbing short films and other kinds of visual imagery, to daily doses of entertainment on Facebook, Twitter, Tumblr and Instagram.

In addition to the new content features, katespade.com also bolstered its e-commerce system. Search and product photography have been improved, and the check-out process has been streamlined. Kate Spade has also rolled out a mobile version of its site, a nod to the increasing importance of m-commerce for online retailers. In the coming months, the retailer plans to offer in-store pickup options, e-commerce VP Suzanne Norris says.

The redesign is being completed by CreateTheGroup, a New York-based digital agency focused on the luxury market, in conjunction with Kate Spade’s internal creative and e-commerce teams. For a further look, check out the slideshow below or visit katespade.com.

Links to on-site content are embedded on shopping pages.

More About: createthegroup, e-commerce, fashion, kate spade, m-commerce, web design

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The fashion community has taken root on Tumblr, and Tumblr is determined to help it grow.

The blogging platform recently hired Rich Tong, the founder of social fashion site Weardrobe (acquired by Google in mid-2010), to serve as fashion director. His first big project? Sending more than 20 bloggers to New York Fashion Week next month.

Eight bloggers are already stationed in New York; the rest will be flown in for the nine-day series of shows and parties, which run from February 9 to 17. Tumblr is fronting the costs for all participants, including flights, hotel accommodations, transportation, meals, etc., and handling all of the invites to fashion shows.

When asked if he was having trouble securing enough invites, Tong replied that the initiative “has been very well received among designers.”

Among the lucky 20-plus bloggers, many of whom have never before attended Fashion Week, are Jessica Quirk of What I Wore, Sara Zucker of farpitzs, Rebecca Roe of The Clothes Horse, John Januzzi of Textbook and Erin Hagstrom of calivintage. Tong would not disclose how the bloggers were chosen, but it appears (understandably) that those with the largest followings make up the list.

Tumblr will host a stream of the bloggers’ content at nyfw.tumblr.com, alongside news from other media sources. The startup is also throwing its own Fashion Week party for the fashion community.

The goal? “More than anything, this is just to build awareness around the fashion community on Tumblr because it’s one of those communities that we [at Tumblr] have noticed but not everyone in the [fashion] industry has,” he explained.

Tumblr is also out to prove that its fashion bloggers aren’t just personal style bloggers, posting images of their outfits on their blogs, but capable reporters as well, Tong said in an interview with Fashionista.

The fashion community on Tumblr is valuable to brands, he contends.

Image courtesy of Jessica Quirk

More About: fashion, fashion bloggers, new york fashion week, nyfw, rich tong, tumblr

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Pose

Quick Pitch: Pose is an iPhone app that allows users to share photos while they shop.

Genius Idea: If the recent surge of photo-sharing and object-tagging applications, such as Instagram, picplz and Foodspotting, are anything to go by, iPhone owners love to take photos with their phones, and they love sharing them with friends and strangers alike.

Enter Pose, a Santa Monica-based startup that’s attempting to cut out a niche in the photo-sharing crowd with an iPhone app [iTunes link] (coming soon to Android) targeted directly at fashion and shopping enthusiasts. Pose launched in beta last week, having just raised $1.6 million from True Ventures, GRP Partners and Founder Collective, with participation from angel investors (and Path founders) Dave Morin and Shawn Fanning.

Currently, the features are very limited: Users can snap photos of apparel and accessories while they shop, tag them with their prices and the location of the store in which they were found, and then share them with other Pose users, as well as their personal Facebook and Twitter networks. Users can also explore and bookmark the most recent and most popular finds of other users, and peruse those of Pose’s roster of curators, a.k.a “posers” (including, notably, designer Norma Kamali). And that’s about it.

What it’s missing, primarily, is all of the features that make other truly social apps addictive: mainly, the ability to follow others and be followed, to view the activity of one’s personal network in a newsfeed and to add comments in-line. Following would appeal to both tastemakers and the countless number of Internet users who already follow style blogs, whilst commenting would allow users to solicit feedback on their finds from both their personal networks and the Pose community, thus rendering apps like Fashism and Go Try It On obsolete.

Pose could also use a few bonus features to persuade consumers to use it over other photo-sharing apps when shopping, such as photo filters that reflect current trends in fashion photography, or, say, the ability to purchase and/or put on hold items found within the app, a la Lucky at Your Service.

Although it has a long way to go, Pose has an inviting, user-friendly (and thus promising) interface and set of advisors, including Jon Callaghan of True Ventures and Mark Suster of GRP, which is why it’s on our to-watch list.

What do you think of the app? What other features could be added to to make the app more compelling?

Series Supported by Microsoft BizSpark

Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

More About: fashion, iphone app, pose, spark-of-genius

Time magazine coverboy and billionaire Facebook CEO Mark Zuckerberg has been named one of the 10 worst-dressed guys of 2010 by Esquire magazine.

When Esquire was putting together its “2010 Celebrity Style Hall of Shame” list, it didn’t have to look far in the tech world to find plenty of candidates. Mark was easy prey to Esquire‘s critical eye, given his high profile and simple wardrobe.

What’s the matter with the way he dresses, anyway? We don’t mind that casual look, and if a billionaire CEO has a closet full of exactly the same shirt and pants (we’re looking at you, Steve Jobs), who are we to say he can’t wear them? It makes him comfortable, and after all, getting away with wearing a T-shirt to a black-tie event means you’re one powerful dude.

All this attention to Mark’s wardrobe made us want to look for visual evidence. So here’s a gallery of the various outfits he’s been spotted wearing. You might be surprised at the subtle variation in his attire, contrary to the belief that he always wears the same thing:

North Face Sweatshirt

4/27/09: The zippered sweatshirt is a perennial fave. Image courtesy of Flickr/Silverisdead

Adidas Sandals

You’ll often see these sandals on Zuckerberg. Image courtesy Startup School

A Tie?

A gold tie goes with that North Face sweatshirt, doesn’t it?

Image courtesy of Flickr/Robert Scoble

The Uniform

11/15/10: This is Mark’s favorite getup. The T-shirt, the jeans.

Image courtesy of Flickr/Robert Scoble


9/18/09: There’s that T-Shirt again. This shot was taken by Mashable’s own Jolie O’Dell.

Image courtesy of Flickr/Jolie O’Dell

Stay Fresh

9/1/2007: Mark seems happy in his Arm & Hammer Baking Soda T-Shirt

Image courtesy of Scott Beale/Laughing Squid


Even if he’s getting a bit warm, the hoodie’s zipped up. He’ll take it off if asked, though, and there’s a special Facebook “illuminati” design inside.

Image courtesy of Flickr/Jolie O’Dell

The Facebook Illuminati

This is the design stitched inside that sweatshirt.

According to SF Weekly, here’s what it means:

  • The bi-directional arrows indicate that each part generates inbound and outbound sharing;
  • The labels on the arrows — GRAPH, here represented by the “friend requests” icon, STREAM, represented by the “messages” icon and PLATFORM, represented by the “notifications” icon — represent the three prongs of Facebook’s strategy for 2010, as revealed at F8 conference;
  • The blue ring is the interface or Facebook’s wall around user data —
    the permeability of which remains a major point of controversy;

  • The motto on the upper half of the blue ring,”Making the world more open and connected” is, according to Zuckerberg, Facebook’s obviously unofficial “Mission Statement.”

Images courtesy of SF Weekly


Shoes optional. But check out the wardrobe variation: a brown sweatshirt.

Image courtesy of KoolBollywood


Well, at least these boxers look comfortable.

Image courtesy of Fame/Zimbio

Even on 60 Minutes

There’s that T-Shirt again. Maybe Leslie Stahl wanted to see Mark in his native element.

Image courtesy of 60 Minutes/Fashion Blog

[Via Huffington Post]

More About: 2010 Celebrity Style Hall of Shame, ceo, esquire, facebook, fashion, gallery, mark zuckerberg, style, trending, Worst-dressed

Dave Sloan is CEO of Treehouse Logic, which offers a hosted design tool solution that enables customer co-creation. You can reach Dave at dave@treehouselogic.com and follow him on Twitter.

Do you have good taste? Feeling inspired? Lots of new fashion startups want to tap into your creativity. These new fashion sites are not your grandfather’s fashion brands. Instead, they invite anyone with design aspirations to co-create their own clothing or outfit.

Here are three ways to get started in fashion design from the comfort of your own computer.

1. Design and Sell Fashion Online

Garmz’s goal is to activate fashion talent. Based on a crowd-sourcing business model, designers upload their best designs and the community votes on favorites. The most popular designs get produced and put up in the Garmz online store. Profits from sales of the designed garment are shared with the designer.

Fabricly has set out to help you, the designer, launch your own clothing line. If you want to design for Fabricly, you simply submit your sketches via e-mail. The Fabricly team evaluates submissions and selects designers it wants to promote. Fabricly takes care of sourcing, production, PR and shares profits with the designer. “In short, Fabricly takes the pain and financial risk out of growing a fashion label.”

Both Garmz and Fabricly are in the business of democratizing the fashion world by giving creative, up-and-coming designers access to the fashion industry. As Garmz and Fabricly attract more designers and publish more unique content, they will grow the community of designers and shoppers. These sites give designers a platform to design, produce and sell their products online.

2. Design and Inspire

Instead of asking designers to sketch out free-form designs, Polyvore provides a web-based scrapbooking tool that accesses a broad library of fashion pieces. “Polyvore is the web’s largest community of tastemakers where people can discover their style and set trends around the world.” Polyvore encourages users to create sets, follow other users and inspire each other with fashion finds. The site also inspires creativity among its members by hosting design contests. These contests are often judged by celebrity icons like Kate Moss.

Fashiolista takes on the difficulty of finding fashion across a crowded Internet, i.e. “the shopping jungle,” by having members find and rate fashion finds. Users install a web browser extension to get started. As they browse through the Internet’s vast selection of garments and accessories, they can hit the “love it!” button from their browser tool bar. Loved items are added to a user’s Fashiolista profile and to the Fashiolista database of browseable items. Users customize their profile and follow fashion-forward members that inspire them, creating a fashion social network.

Google’s Boutiques.com invites members to create and follow online boutiques. Members can love, hate and share individual fashion items. To find items that may interest you, take the trademarked “stylyzer” quiz to be shown personalized recommendations. Like Pandora or Netflix, the algorithm learns more as people interact with the site, constantly improving the quality of recommendations. “Ultimately, Boutiques.com will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers’ websites.”

3. Design and Buy

FashionPlaytes is a site where girls are their own fashion designers. Shoppers use a visual product configurator, i.e. “sketchbook,” to make selections including garment type, size, color, trim and accessories. FashionPlaytes offers tween girls an opportunity to design clothing and have it produced to wear at a reasonable price. The design experience is fun and playful, reminiscent of a video game.

Blank-Label is a build-a-shirt site that allows men to design their own dress shirt by selecting a fabric, style, collar and buttons. As users make selections they see a realistic graphical representation of the shirt they are creating. Users can submit their measurements along with their creation and should expect the custom shirt to take a few weeks to be sewn and shipped. “Designed by you. Stitched by us,” is the company’s slogan. Other custom shirt sites include World of Alfa, Shirtsmyway, and Propercloth.

These cool design-it-yourself startups are including you, the creative designer, in the shopping process. Some are marketplaces for up-and-coming designers, some are social fashion sites that encourage creative interaction and sharing, and others simply add visual product design to the online shopping experience. In any case, the Internet is becoming a hotbed of interactive design experiences. Get to it!

More Fashion Resources from Mashable:

4 Online Platforms for Personalized Style Advice
Why the Fashion Industry Is Betting Big on Branded Online Content
7 Stellar Examples of Branded Content from the Fashion Industry
12 Tech Toys for a Geeked-Out Wedding
How the Fashion Industry Is Using Digital Tools to Increase ROI

Image courtesy of iStockphoto, vm

More About: blank label, boutiques.com, clothes, clothing, creativity, design, Fabricly, Fashiolista, fashion, FashionPlaytes, garmz, polyvore, shopping, trending

After a successful campaign last summer, Levi’s is once again turning to Facebook to find the next online face and voice of Levi’s womenswear, a.k.a “Levi’s Girl.”

This time, the search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should be chosen for the role, which involves engaging with Levi’s fan base on Facebook and Twitter on a day-to-day basis. To qualify, videos must be submitted via the retailer’s Facebook Page by February 2.

From the video submissions, Levi’s will select five candidates for a public voting round between February 16 and 23, which will test each candidate’s ability to mobilize her personal network on her behalf. It’s a clever strategy that is sure to win Levi’s many more Facebook “Likes”, whilst giving existing fans a hand in the selection process.

The winner will be announced on March 7 and receive a six-month paid position at Levi’s San Francisco headquarters to work alongside the more permanently situated “Levi’s Guy.”

What do you think of the contest? Have you ever competed in something to win a job?

More About: facebook, fashion, levis, MARKETING, social media