Time magazine coverboy and billionaire Facebook CEO Mark Zuckerberg has been named one of the 10 worst-dressed guys of 2010 by Esquire magazine.

When Esquire was putting together its “2010 Celebrity Style Hall of Shame” list, it didn’t have to look far in the tech world to find plenty of candidates. Mark was easy prey to Esquire‘s critical eye, given his high profile and simple wardrobe.

What’s the matter with the way he dresses, anyway? We don’t mind that casual look, and if a billionaire CEO has a closet full of exactly the same shirt and pants (we’re looking at you, Steve Jobs), who are we to say he can’t wear them? It makes him comfortable, and after all, getting away with wearing a T-shirt to a black-tie event means you’re one powerful dude.

All this attention to Mark’s wardrobe made us want to look for visual evidence. So here’s a gallery of the various outfits he’s been spotted wearing. You might be surprised at the subtle variation in his attire, contrary to the belief that he always wears the same thing:

North Face Sweatshirt

4/27/09: The zippered sweatshirt is a perennial fave. Image courtesy of Flickr/Silverisdead

Adidas Sandals

You’ll often see these sandals on Zuckerberg. Image courtesy Startup School

A Tie?

A gold tie goes with that North Face sweatshirt, doesn’t it?

Image courtesy of Flickr/Robert Scoble

The Uniform

11/15/10: This is Mark’s favorite getup. The T-shirt, the jeans.

Image courtesy of Flickr/Robert Scoble


9/18/09: There’s that T-Shirt again. This shot was taken by Mashable’s own Jolie O’Dell.

Image courtesy of Flickr/Jolie O’Dell

Stay Fresh

9/1/2007: Mark seems happy in his Arm & Hammer Baking Soda T-Shirt

Image courtesy of Scott Beale/Laughing Squid


Even if he’s getting a bit warm, the hoodie’s zipped up. He’ll take it off if asked, though, and there’s a special Facebook “illuminati” design inside.

Image courtesy of Flickr/Jolie O’Dell

The Facebook Illuminati

This is the design stitched inside that sweatshirt.

According to SF Weekly, here’s what it means:

  • The bi-directional arrows indicate that each part generates inbound and outbound sharing;
  • The labels on the arrows — GRAPH, here represented by the “friend requests” icon, STREAM, represented by the “messages” icon and PLATFORM, represented by the “notifications” icon — represent the three prongs of Facebook’s strategy for 2010, as revealed at F8 conference;
  • The blue ring is the interface or Facebook’s wall around user data —
    the permeability of which remains a major point of controversy;

  • The motto on the upper half of the blue ring,”Making the world more open and connected” is, according to Zuckerberg, Facebook’s obviously unofficial “Mission Statement.”

Images courtesy of SF Weekly


Shoes optional. But check out the wardrobe variation: a brown sweatshirt.

Image courtesy of KoolBollywood


Well, at least these boxers look comfortable.

Image courtesy of Fame/Zimbio

Even on 60 Minutes

There’s that T-Shirt again. Maybe Leslie Stahl wanted to see Mark in his native element.

Image courtesy of 60 Minutes/Fashion Blog

[Via Huffington Post]

More About: 2010 Celebrity Style Hall of Shame, ceo, esquire, facebook, fashion, gallery, mark zuckerberg, style, trending, Worst-dressed

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: GoldRun

Quick Pitch: Using augmented reality app GoldRun, advertisers create scavenger hunts for virtual goods in physical locations.

Genius Idea: Buzz has been big around augmented reality, but few companies have figured out a way to turn it into an effective marketing tool. We’ve seen brands invoke everything from Iron Man masks to musical cheese snacks in efforts to incorporate augmented reality into their marketing plans. But none of these ideas exactly created the AdWords of augmented reality.

GoldRun, which launched in November with a campaign for H&M, comes closer to creating a marketing platform that will be useful across multiple industries. The app allows brands to create virtual scavenger hunts. When consumers download the free GoldRun app and sign up to follow a campaign or “run,” they can collect virtual goods from physical locations using their phone’s camera. During the H&M campaign, for instance, users could collect a different virtual item from the brand’s fall/winter collection by snapping a photo of it in front of each of its 10 Manhattan locations. Doing so resulted in an instant 10% discount on any H&M purchase.

The platform’s agility is its greatest strength. AirWalk used the platform to build virtual pop-up stores in locations in Washington Square Park and Venice Beach at which app users could purchase a special edition shoe from its website (VP of Business Development Shailesh Rao calls it “V-Commerce”). The NBC’s Today Show ran a scavenger hunt for virtual items in Rockefeller Plaza. Esquire Magazine is planning a campaign that will virtually place its February cover model, Brooklyn Decker, in more than 700 Barnes and Noble stores. Other planned campaigns range from the Sundance Film Festival to Gwen Stefani’s perfume line.

GoldRun provides a more interactive and customizable approach to location-based advertising than check-in games like Foursquare and Gowalla. Campaigns, in addition to distributing special offers, include an option for users to create interesting photos (items in the H&M campaign, for instance, were positioned in a way in which they could be virtually “tried on”). Users share these photos through their Facebook profiles, which is more valuable for the brand than shared check-in information.

Given how eager brands have been to adopt location-based marketing through check-in apps, it’s not a surprise that many are eager to run campaigns on the GoldRun app. Rao says that more than 40 companies from various industries have approached the as of now self-funded startup about running a campaign. It will be interesting to see if consumers respond with equivalent enthusiasm.

Series Supported by Microsoft BizSpark

Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

More About: Augmented Reality, esquire, GoldRun, MARKETING, mobile app