Hello and welcome back to ‘7 Days of Search and Social‘. It was another fun filled week out in the trenches last week. Some (big?) news from Google. More drama. But we avoid that for the most part right? I hope this week is going well and your kicking a$$ and taking SERPs!

On with the news….

Lead Story

Google Gets Social, again…

While there was a few interesting tidbits, including Forbes being the latest caught in the paid link crackdown, I decided this one was more important. For those that missed it, Google updated it’s social search to be included into the regular results, as opposed to being displayed at the bottom as it was in the past.

Here’s some reading;

Why is this a more important story than the paid links stuff? Simple, because this is an important evolution. I’ve been hard on real time and social search since it’s inception because it just wasn’t making sense. This change though has an important element; it can cause re-ranking of results.

This is a form of personalization beyond search and surfing history that we need to factor into our thinking. In truth, I didn’t see this one coming. This isn’t SideWiki. This isn’t SearchWiki. This isn’t Google Buzz. Those one’s are next to useless. This one has legs.

More soon….

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Talk of the Town 

Search Geeks Speak – last week on the SGS podcast we had a some great link builders on in the form of; Debra Mastaler, Garrett French and Wil Reynolds. Given the people on board, it goes without saying that it rocked!

Don’t Lie To Google In A Google Help Forum – was a classic Google forums thread brought to light via Search Engine Roundtable. Not only is it dumb to try and fool Google, but that company is just HILARIOUS. Nice find Barry!

The Content Marketing Process Explained – some interesting assessments and ideas on content programs via SEP.

Connections, Relations and Search: What Your Social Graph Says About You – since we’re on the topic of social graphs this week, I found a nice post over on Level 343. If you’re still trying to get your head around it, it’s worth a read.

How Dare You Tell Me To NoFollow My Sponsored Links – speaking of Barry, I was also happy to see this post defending his choice to sell advertising on Search Engine Roundtable. I do the same. Why? Because I am not selling PageRank, I am selling traffic, prominence etc.

JCPenney Responds to NYT and Google – while we’ve stayed away from the drama, for the most part, this response was at least interesting. Now we can lay this one to rest.

Study Asks, Can You Trust Google’s Personalized Search Results?– WOW. What a find. I really enjoyed this and while I haven’t looked into the moethodology yet, there’s some very interesting goodies in here.

The Next Generation of Ranking Signals – while we tend to give the Moz a hard time now and again, this post from Rand is fairly in-line with my own thoughts (over the years) on where we might be headed. A worthy addition.

Somewhere at MountainView – ok, we all need a good laugh now and again, right? Go. Read. Laugh.

Are Manual Solutions The Answer To Content Farms? – was my post on Search Engine Land last week. I was musing about what the real solution for thin content might be. I also talked to Blekko and others; give it a read.

Turn Stolen Copy Lemons Into Link Lemonade – Debra, via The Link Spiel, was dealing with scrapers and how you can not only identify them, but also how you might be able to turn the situation into your advantage.

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

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Videos

Search Engine Roundtable Weekly Video Recap – SER

Google Social Search Update – Google

Cutt’s Corner

Is there any advice that you want to change from the past?

When are penalties lifted?

Will I be penalized for hidden content if I have text in a drop-down?

 

Weapons

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Search Patents

Google

Presenting comments from various sources

Methods and Systems for Endorsing Local Search Results

Sharing user distributed search results

Document based synonym generation

Presentation of search results with common subject matters

Translating a search query into multiple languages

Microsoft

Using categorical metadata to rank search results

Incremental query refinement

Recommending queries when searching against keywords

Yahoo

Query-URL N-Gram Features in Web Ranking

Adding identity to web rank


/end SOSG session

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Check out the SEO Tools guide at Search Engine Journal.

Weekly Search & Social News: 02/22/2011


Hello and welcome back to ‘7 Days of Search and Social‘. Another week, another drama. While I’ve not looked historically to past years, one does have to wonder if the winter blaaah creates more drama in the search industry? After so many months of peace, each week brings more excitement lately it seems.

For our part, we’ll side-step it as much as possible, ok?

Lead Story

JC Penney gets whacked

I actually had a different lead story, but that changed on Saturday. Most of you I am sure heard already, but for those that hadn’t, it seems the folks over at J.C. Penney were outed via the New york times for paid links.

The news;

It really did blow up over the weekend… poor sods. But for anyone working on big corp sites. On highly competitive query spaces. Paid links are a reality. If it is you doing it or the competition, there is no lack of crap-hat link building out there.

For me the more interesting question is; WTF is Google doing? Apparently they had dealt with J.C. Penney in the past on other infractions. You would have thought they’d gone through their link profile with a fine toothed comb no?

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Talk of the Town 

SEO is all about the situation – was an article I threw together last week to look at the not-to-often discussed area of SEO programming. And more specifically, the fact that we must bring fresh eyes to each situation. There is no cookie-cutter approach.

How Link Analysis Works for SEO – Michael had another entry into the ‘link anaysis’ discussion from the last while. This one was notable because he spends a fair amount of time on an area I don’t see enough of; on site link analysis.

Two Diametrically Opposed Google Editorial Philosophies – and of course the other never ending saga, thin content, is going strong. For the record, I still don’t see anything other than an algorithmic approach working.

Google Warns Of "Big Changes Here Very Shortly"– while I am hesitant to get worked up over a single mention, it is certainly notable given the buzz over the last while towards Google. What are ‘big changes’? No bloody idea… time will tell.

The Seven Forgotten Keyword Research Sources – not a massively innovative article, but it holds some solid tips for generating terms beyond the every-day. It’s worth a read and worth remembering the next time you’re doing some KW research.

Don’t believe Google Autocomplete when it comes to scams, – was an interesting article by Malcolm Coles that highlights some wonky suggestions and well… I just thought it was interesting. Worth a read.

Mahalo’s Calacanis: Time To End The Content Farm Arms Race – WOW. Seems that Jason is back in the (search) news and is actually taking the high road? He’s a spam fighter now? Huh… add this one to the ‘twilight zone’ section this week.

Keyword Research: Using Categories to Make Your Process More Actionable – some good geeking over on the Moz from Richard Baxter. What more do I need to say? Always worth a read… Go. Now. Read.

Excuse Me While I Have A Ranking Report Rant – while I generally don’t agree with more ranking report rants, this one surely does a balanced enough job of it for me to at least share. And yes, I do actually report on articles I don’t fully agree with. It’s only fair.

eHow and Mahalo: How Many Keyword Variations is Too Many? – Laugh, cry or shudder, either way a good article. There sure aren’t a lack of ‘content farm’ / ‘thin content’ articles of late; add this one to the collection.

Bing Results Get Localized & Personalized – YAY! It seems ol Bing is finally starting to move into the world of personalization. I’d long wondered why they hadn’t seen fit to go at it as hard as Googly. Oh right. They would have been accused of copying.. hehe.

Mea Culpa: How I Failed At Link Building – was an interesting post from Adam which looks at paid linking and related problems he’s had with them. More interesting is that we’ve seen a few of these from prominent publications of late. Is the paid links war coming to an end? Not likely…

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

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Videos

Is the Web in Danger with Current Web Space Gone? – iEntry

Will I be penalized for hidden content if I have text in a "read more" dropdown? – feat Bruce Clay

Cutt’s Corner

Will I be penalized for hidden content if I have text in a "read more" dropdown?

Weapons

7 Free Keyword Tools for Thousands of Keyword Suggestions – SEO Begin

Linking Google Analytics to Webmaster Tools – Google Wembaster Central

Search safety settings in SEO PowerSuite: tweaking the parameters to get maximum performance. – Link Assistant

Site Update – Changes to “My Reports” – Majestic

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Search Patents

Google

Identification of web sites that contain session identifiers

Content retrieval from sites that use session identifiers

Microsoft

Cloaking detection utilizing popularity and market value

Yahoo

Discovering query intent from search queries and concept networks

Segment sensitive query matching of documents

System for personalized term expansion and recommendation

Automatic classification of segmented portions of web pages


/end SOSG session

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Check out the SEO Tools guide at Search Engine Journal.

Weekly Search & Social News: 02/15/2011


It all about feeding the Beast!

If there’s one topic that is as alive today as it was in year past, it’s paid links. Are paid links bad? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from a resource perspective.

First things first, there is rarely anything that doesn’t qualify as a paid link (technically). If you’re simply buying them outright or creating content/resources to get them or just a mommy blogger that networks; there is an associated cost. Sure, we’re being a bit anal in the assessment, but it’s true in most cases. You are paying for links. Thankfully, Google doesn’t see it that way.

Paid Links Debate

Paid Links

Now, we can deal with the questions in short order;

Are they bad? – no. Heck, even Google doesn’t mind them as long as they are flagged (via nofollow) so they can be discounted. But hey, search engineers know there are far more problematic things out there (artificially) affecting the rankings, the proverbial monkey-wrench.

Are there ethics? – I personally believe so. If you are purchasing links on behalf of a client without first fully explaining all the potential ramifications, then you are not doing your job in good faith as a part of the SEO community.

Are they worth it? – this one also depends. Many SEOs I speak with are resigned to the fact that in the more competitive spaces, it is mandatory. I know other link builders that almost entirely deal with paid links these days. But value really comes from actually looking at the situation and the road you are travelling. All that glitters may not be gold.

Let us consider;

  • Have to keep paying or the ‘equity’ dries up
  • Have to keep feeding in temporally affected query spaces
  • You need to keep feeding if competition is high
  • You run the risk of having them nuked
  • Ethics; have you truly explained the risk to the client?
  • What happens if the link seller gets nuked?
  • Ranking rentals….
  • Usually in a bad segment
  • Will Google (continue to) erode the value of links?
  • Traffic? Will it send actual traffic?
  • Budget eater (if sellers consistently raise prices)

Let me say this right out as well; I have been involved (called in after the fact) in places that have had ‘issues‘ from link buying. More than a few times (peeps called me; the Fixer). It is truly a double edged sword and one has to keep this in mind.

We can also consider elements in play such as page segmentation. If the Google is in fact using such an approach, we can also consier that even the location (usually low side panel of footer) further lowers the value of a paid link (more; page segmentation and link building).

Furthermore, there are less reputable ‘link builders‘ (term used loosely) that charge for a mass of paid links. Once they are off the project, for whatever reason, they take their marbles (links) and go home. Also problematic.

But what options are out there?

 

Content Programs

The next stop along the logic express of course is to look at some other approaches to generating links. Some that come to mind are;

  • Resource development
  • Breaking news
  • Networking (on and offline)
  • Outreach (sourcing)
  • Trolling (lol.. U know, emailing peeps)
  • Foundational (directories, article drops etc..)
  • Social Media (syndication, temporal, discovery)

You get the idea. There’s a TON more (like these link bait ideas) but that’s not the point here. So let’s move along smartly.

What are the considerations with these?

  • Less Risk
  • Future Proofing
  • Building Authority
  • More natural profile
  • Greater temporal opportunities (social)
  • Making important connections/relations
  • Less Susceptible to Google Changes

Thus I submit to you that a strong content program is often the best way to go. In combination with outreach, social (syndication and networking) it is a formidable tool. With more long term potential value.

One of my fav saying on it is;

Why rent what you can own‘ by Lee Odden

It has become easier than ever to get (quality) content out in front of the masses. Yes, there is always an associated cost, so it is a paid link of sorts, but the benefits and lack of risk make it the obvious choice. We also have to ask the question; is Google getting past the link? This also makes the risk v reward ratio more questionable.

Content programs are far more than a mere link building tool.

Paid Links V Content Programs

Thin Content in the Gun Sights?

Interestingly, with the whole MayDay changes and the assault on thin pages and content farms, we can infer that quality content will only be able to gain more ground moving forward. Google is unlikely to throw in the towel on that one any time soon.

Yea, I know.. the whole ‘content is King‘ spiel. I won’t be going there. One does tire of that line after this many years… but let’s not let that revulsion of a catch phrase unduly taint the attitude towards the concepts. There are plenty of SEOs that swear by paid links, many that promote content programs and even more that believe both are viable. I just believe that the paid route requires more consideration than many folks give it when starting down that path.

Let the debate begin! LOL… because I just KNOW I’ll be slammed on this one by friend and foe alike.

 

Check out the SEO Tools guide at Search Engine Journal.

Paid Links V Content Programs


Hello and welcom back to ‘7 Days of Search and Social‘. While there was a lot of good posts last week, there was also a fair bit of drama, animosity and oddities as well. I found it kinda odd since the search world had been fairly calm the last few months. Everyone get’s grumpy in January? Dunno…

I hope this edition finds you well, let’s get it on!

Lead Story

Google seeks to clean up the SERPs!

Over the last while there has been plenty of buzz around the quality of the SERPs. This is starting to hit a bit more mainstream, it’s nothing really knew in the SEO space (we have Aaron Wall and Michael Van Der Mar dontcha know).

Is it REALLY getting worse? Or is there just an expectation out there for it to get better? I’d have to imagine as Google and the internet itself grows, there are going to be more and more spammy sites (and tactics) to deal with.

And of course, getting into new signals such as social, sure ain’t going to make it any easier.

Fear not, super-Matt is on the job!

It is some interesting news and I am sure a LOT of SEOs would be happy to see the thin-content spammy sites given the true value of what they’re worth. How effective will this be?

Is this just lip-service from Google given the recent spate of public grumbling? Not sure, time will tell…

And now, the rest of the week’s news…

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Talk of the Town 

The drama returns!!

Long time readers know of my love of the drama’s that spark up in the industry from time to time. Over the last few months, things have been pretty damned quiet. But no more… so here’s some interesting rants from the week past;

SEO Karma: What Goes Around Comes Around – Jessica highlighted a few unsavory moments of late and then opened the can of worms that is; SEO Ethics.

Black Magic SEO – Alan goes on a bit of a tangent started by some recent advice coming out of Umoz (easy pickins methinks). Good post and the comments are equally entertaining.

SEOs: Google is not your friend – in this one Barry (Adams) talks about the adversarial relationships between SEOs and search engines. Something I’ve written on in the past, I shall let you decide (there’s a reason it’s called; adversarial information retrieval).

Are You A Link Loud Mouth? – this time out it is the uber-fabulous Debra Mastaler whom just couldn’t take it anymore and smashed up a recent SEW post. Particularly enjoyed this one.

Myths, BS and FUD, Oh My! – and last but not least, Doc Sheldon also lashes out at the many myths and other crud dolled out in the SEO space. Meoooow.. hissss….

And while not entirely Drama, it was interesting to watch this one;

First off there were a couple posts; Guide to Competitive Backlink Analysis, (via the Moz) and Performing a Competitive Link Analysis, (via Search News Central). Which, not by design, was beat up on a bit by Michael (Martinez) with; Why competitive link analysis wastes your time. And that, was retorted with a post from Wiep entitled; Why a Link Analysis is Anything But a Waste of Time

Anyway, that’s if for; As The Search World Turns (seriously, it’s fun stuff). Let’s get back to the rest of the news from the week shall we?

Getting a grip on social signals in search – was a post from yours truly that was a bit of an extension on last week’s ‘Lead Story’. What exactly IS the value from social in SEO? Take a ride along to find out.

How to Get Links from Journalists – was an interesting post from Nichlola Stott (via Search Engine Watch) that looks a journo relations. Important stuff worth reading. On a side note, don’t ‘settle’ for a citation. Why? Because non-link citations are becoming more important these days – so it’s just FINE to have them.

Enterprise SEO: 5 Tips To Create A Governance System – What can I say? If you’ve ever worked corporate or large scale SEO, you will enjoy this one. Even if you haven’t, still a good read. I personally know this pain all to well and concur with many of the points in it.

Study: Google “Favors” Itself Only 19% Of The Time – some great analysis of a recent study done that (tries) to show Google results are biased towards themselves. Interesting the author of the study has worked for Bing and has a lawsuit against Google… LOL. Aaron also had some input with; How To Measure Bias In Google’s Results

SEO Gets Dissed by CBS TV Series “The Good Wife” – Yea? Well screw you too!! hee hee…

Talking Search with Danny Sullivan – last week the gang from Search Geeks Speak (SEO Dojo Radio) did an interview with Danny Sullivan. Some interesting stuff and Danny is always an entertaining listen.

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

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Videos

How Personalization and Social Media Can Improve conversions

Page Replaces Schmidt At Google, 2011 PageRank Update & The Whitelist

Cutt’s Corner

Does indexing a mobile website create a duplicate content

How can an out-of-town company compete with local competitors

Weapons

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Search Patents

Microsoft

Using link structure for suggesting related queries

Web Searching

Interleaving search results

Search interface for mobile devices


/end SOSG session

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Check out the SEO Tools guide at Search Engine Journal.

Weekly Search & Social News: 01/25/2011





The Social Analyst is a column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.

By almost all standards, Google is in great shape. It had a fantastic fourth quarter, increasing revenue by 26% from Q4 2009. It is the undisputed leader in search, YouTube is on fire and Android is giving Apple a run for its money.

Under the surface though, things aren’t all sunshine and roses. Google Buzz and Google Wave were failures. At the same time, Facebook has emerged as a legitimate threat to Google and has been stealing Google’s best talent. It’s gotten so bad that Google gave everybody a 10% raise in a desperate bid to retain talent.

Perhaps that’s why Larry Page is replacing Eric Schmidt as CEO. There was nobody accountable at the top, and now Google risks losing big ground to Facebook and Apple. This is Larry Page’s company now.

Thanks to Schmidt, Google is efficient, but it has also lost its ability to come up with a clear vision and execute upon it. What it needs now is a visionary leader to take Google to new heights, much like Apple’s Steve Jobs and Facebook’s Mark Zuckerberg have done with their companies.

Google needs its own Steve Jobs, and it had better hope Larry Page is that man. Here’s why:


Bill Gates, Steve Ballmer and Steve Jobs


The graph below depicts the history of Microsoft’s stock price, starting from its 1986 IPO to today. In its entire history, the company has only had two CEOs: Bill Gates and Steve Ballmer. I’ve placed a line on the January 2000 mark to reflect when Bill Gates handed the reigns over to Steve Ballmer.

As you can see, Microsoft’s growth has stagnated since Ballmer has taken the helm. Gates, the visionary, was able to turn his company into a powerhouse by taking risks and creating groundbreaking products. Ballmer is an effective manager, but he is not a visionary.

Let’s be fair, though: when Ballmer took over, Microsoft was in the midst of a brutal antitrust investigation and the dot-com bubble. Plus, Gates was still at the company as the chief software architect and the keeper of the “technology vision” of the company. Still, he wasn’t calling the shots; Ballmer was.

Perhaps this is the more telling chart, though:

This is a graph depicting the changes in Microsoft and Apple’s market capitalizations over the last decade. In Q1 2001, Apple was worth a mere $7.64 billion, 1/38th the size of Microsoft’s massive $291.74 billion market cap.

As of this Friday, Apple is worth $300.92 billion. Microsoft, on the other hand, has dropped all the way down to $239.73 billion in market cap. The change in fortunes is absolutely astonishing.


When You Need a Visionary CEO


While there are thousands of factors that contributed to the decline of Microsoft and the rise of Apple, nobody can discount the impact their CEOs have had in the last decade.

Why was Steve Jobs declared “CEO of the Decade” by Fortune Magazine? It’s because he triumphantly returned to the company he founded, gave it a clear vision, and transformed Apple into one of the world’s most successful companies.

You don’t have to look far for visionary CEOs who’ve had a monstrous impact on their companies, either. Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Oracle’s Larry Eliason, and Groupon’s Andrew Mason are just a few examples.

And it’s not just recently that visionary leaders that have changed the fates of their companies, either: Ford Motor Company’s Henry Ford, Standard Oil’s John Rockefeller and General Electric’s Thomas Edison redefined business, technology and industry in ways few others have.

It’s true that many companies don’t need visionary leaders. Sometimes a visionary isn’t an effective manager at a time when a company needs to focus on efficiency and not new products. However, visionaries are the best choice to take the helm when a company is first starting out, when it is out to redefine an industry or when it is stagnating or in decline.

Zuckerberg turned a young company into a $50 billion empire in less than a decade. Steve Jobs steered a company on the brink of bankruptcy to new heights. Henry Ford single-handedly created the modern automotive industry.


Is Larry Page the Visionary CEO Google Needs?


Now what about Google? Here’s what I said late last year when I declared Google Buzz tech’s biggest flop of 2010:

“With Google’s biggest attempt at social now a mere afterthought, nothing stands in Facebook’s way. The social network will eventually surpass its Silicon Valley rival both in terms of net worth and dominance of the web. Google will become the next Microsoft, profitable but unable to grow, and Facebook will become the next Google whose influence will be felt for years to come.”

Now, more than ever in its history, does Google need a visionary leader in the mold of Mark Zuckerberg or Steve Jobs. Eric Schmidt, while one of the best CEOs and managers of all time, isn’t a visionary. The vision has always been with the founders, especially with Larry Page, its President of Products and soon-to-be CEO.

Earlier this week, I answered a question on Quora on the potential impact of Google’s leadership shake-up. Here’s what I said:

“Larry Page is the visionary of the three. He’s been President of Product because he’s usually the one who comes up with the visionary product ideas and has ta plan to turn that idea into reality.

It was never quite clear who was in charge before, but now nobody can dispute that the buck stops with Larry Page. While he won’t be CEO officially until April (blame paperwork/bylaws/transition time/new nameplates), Page is already, in a sense, acting CEO.

How does this affect product development? It’s going to accelerate, based on Larry’s vision and Sergey’s hands-on approach. Sergey’s going to push more new projects off the ground while Larry is going to help define the overarching goals and strategies, while getting the right people in place.”

Google needs a clearer vision from the top. If it can’t find a way to limit the influence of Facebook soon, it will become the next Microsoft (or, even worse, the next Yahoo). It has an advantage most companies in its position don’t have, though: It still has its founders.

For Google’s sake, let’s hope Larry Page is the visionary CEO that the company so desperately needs.

More About: apple, Column, eric schmidt, Google, larry page, Opinion, Sergey Brin, steve jobs, The Social Analyst, tim cook

Hello and welcom back to ‘7 Days of Search and Social‘. After taking a few weeks off over the holidays to re-charge, we’re back stronger than ever with everyone’s favourite weekly round up (it is right?). While I try to avoid the year end posts/lists, it is a bit impossible. Have no fear tho, between the barrage of round up posts, we did find a few gems as well as other newsworthy goodies for ya!

And away….

Lead Story 

Lead Story 

Prediction posts are redundant

Yea, it’s a slow week. We really didn’t see any ‘big story’ out there as the landscape tends to be dominated by lists, wrap ups and year end predictions. Me? I generally don’t bother with them. I mean seriously, did ANYONE see all the changes that we faced last year? The on-set of Google’s Caffeine saw a TON of changes, mostly SERP presentation than anything, and nobody saw that coming. So why bother?

Now, that being said, I was nailed down by Pete Young for some thoughts on 2011, which wasn’t the usual garden variety of specific changes. More industry related. So, I decided to play along. He also got input from quite a few great search peeps I respect and the eventual series turned out pretty damned good.

Have a read;

From what I gather, the series will continue on this week. Be sure to add Pete’s blog to your reader and catch the rest of the series. And if you just HAVE to have your year-end lists, then SEL’s seems to be the granddaddy of them all; The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011

On with this week’s other stories of interest.

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Talk of the Town 

Why you cannot reverse engineer Google’s algorithm – have I mentioned lately how much Michael rocks? I have said it many a time; you can’t test ranking factors. Sure you can gain some insight, but ‘reverse engineering’? Get real. Mr. Martinez (via SEO Theory blog) can explain the rest to you. Great stuff.

SEO Research: Because Nothing Makes You More Informed Than Being Misinformed– this one from Mike, goes a step further and looks at many of the long standing myths in the SEO world. Misinformation is a huge problem for the SEO community and maybe that’s a goal for 2011, enhancing the legitimacy of the industry.

Link Bait: Bringing Big Catch or Wasting Your Time? — this one was over on (newsletter sponsor) Link Assistant’s blog. Good post, but I still wonder if we shouldn’t call it something else? Maybe; link magnets? Not sure, but it would help the aforementioned legitimacy for the industry. As for the post, link bait can be hit and miss at times. It’s not as easy as it looks my friends.

“Learning” On The Job; SEO Ninja Training – ok sure, Dana is a friend of the Fire Horse. Yes, the post does mention my wandering web warriors from the Dojo. But seriously, it’s still a damned fine post ok? Sheesh. Thanks to Dana for preaching the gospel of never-ending learning on the job. It’s not a bad thing ya know.

15 Link Building Predictions & Recommendations For 2011 – Debra (Mastaler), Eric (Ward) and Julie (Joyce) put out their thoughts into the next year. Yea, I don’t like lists, but hey it’s two kickass linkers and a mention for the Dojo. I just have to take the bait..erm.. magnet.. on that one right? A good read as always Deb!

How Human Factors May Affect Information Indexing And Retrieval– huh, would ya look at that. Someone talking IR that isn’t Bill. LOL. Kudos to Kim for this post. Humans, in case you hadn’t heard, are the users that drive search. All to often we focus on tools and data and leave the human element behind. Qualitative data is important for 2011 if you ask me…

Link Building this Year – yes, I am working another list into the mix. But Wiep is one guy that I listen to when it comes to recommended reading. Another bonus is that it’s not some uber-long list either. Some good posts worth checking out if you haven’t.

Page Segmentation and the Effects on Link Building – it was also nice to see this topic revisted again. I had been writing about page segmentation since 2009 or so. If you haven’t yet gotten your head around it, this post should be mandatory reading.

SEO’s own online reputation mess – and of course, on the earlier theme of the state of the industry, this post from Virginia (via Raven blog) asks what we can do to make things better in 2011.

SEO Dojo Radio; the year in review – last week on the podcast we spent some time looking at the more visited stories of 2010 and looked ahead for 2011. It was a bit of a marathon, so be sure to have some time booked to listen to the entire show.

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

Quick Nav LinksTalk of the TownGeek CentralSocial SearchGoing VerticalVideosToolsPatents

Videos

Google Penalty Emails, Drop Your Robots.txt & More SEO Topics – Search Engine Roundtable

Is Google TV in Trouble? – iEntry

Episode #15 – Web Analytics TV With Avinash – Google

Google warning on 302 redirects – Jim Boot

Cutt’s Corner

What are some search trends on your radar?

Weapons

Quick Nav LinksTalk of the TownGeek CentralSocial SearchGoing VerticalVideosToolsPatents

Search Patents

Google

Secondary map in digital mapping system

Sitemap generation where last modified time is not available to a network crawler

Google Search Patents 2010 – SNC

 

Microsoft

Combining and re-ranking search results from multiple sources.

Microsoft Search Patents 2010 – SNC

Yahoo

Social knowledge system content quality

Yahoo Search Patents 2010 – SNC


/end SOSG session

Quick Nav Links – Talk of the TownGeek CentralSocial Search Going VerticalVideosToolsPatents

Check out the SEO Tools guide at Search Engine Journal.

Weekly Search & Social News: 01/11/2011