In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.

“Designer QR codes are not only a way to make your 2D barcode stand out, but they also add a more human element to the otherwise cold and techie appearance,” says Patrick Donnelly, QR code designer and expert. “This could be the difference between someone scanning your code or not.”

Take a look through the image gallery for 15 brilliant designs created for a range of businesses from big names such as Disney, little names such as local restaurants and even conceptual ideas. Let us know in the comments if a clever design would make you more likely to scan a code.

1. Ayara Thai Cuisine




Designed by Paperlinks, a charming elephant drawing adds a dash of Asia to this LA restaurant’s QR code.

2. True Blood

HBO’s True Blood season 3 was the first TV series to get a designer QR code in an ad, thanks to a collaboration between Warbasse Design, .phd agency and SET Japan.

3. Magic Hat Brewing Company

This clever code from Patrick Donnelly is made up of bottle tops and links to the beer company’s mobile optimized Facebook page.

4. Help Japan Now

Chances are you’ve already seen SET’s “Help Japan” design. As well as extending the code to make an instantly recognizable red cross, the faux parts of the code contain related symbols for an arresting overall effect.

5. Louis Vuitton

Another SET creation, QR codes get playful with a dose of Takeshi Murakami-influenced design for Louis Vuitton’s mobile website

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6. Corkbin

Cliffano Subagio spotted these awesome Disney codes in Japan where QR is a well established marketing tool.

8. Discover LA Tourism Bureau

This Paperlinks code is both cool and calm with made-you-look palm trees that add a special design touch.

9. Pac-Man

An experimental design from Patrick Donnelly, we love the witty, retro appeal.

10. Greenfield Lodge

The dots from Greenfield Lodge’s floral logo are replicated throughout the design to great effect.

11. M&Ms

Anther concept design from Patrick Donnelly, we like the idea of arranging real-life objects into a scannable code.

12. The Fillmore Silver Spring

Paperlinks added musical instruments into this concert venue’s design, a neat way to tease consumers into reading the code.

13. Burtonwood & Holmes

Artists Tom Burtonwood and Holly Holmes have fun by extruding the classic code design with a code-within-a-code concept.

14. The Wine Sisterhood

As well as integrating elements from the group’s logo, we like how Paperlinks made the design appear painted with wine.

15. TIME

Patrick Donnelly is such a QR code enthusiast, he spent months on Farmville “growing” a design!


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