Rachael Gerson spearheads the Analytics division at SEER Interactive. Follow her on Twitter @rachaelgerson.

In my last Google Analytics post, I talked about the 10 new Google Analytics features you need to start using. Now that you already know what these new features are, let’s focus on how you can find them, and get started.

Basic Navigation




There are two main navigation methods for Google Analytics. The top navigation is used to view the Home section, Standard Reporting and Custom Reporting. Most of the reports from the previous article use the Standard Reporting tab.

The second navigation is the side navigation. Use this navigation to select the profile, search for a specific report or access the report you need. Each item in the side navigation can be clicked on to expand the full menu.

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