We all have our different views on the value of Google’s search results after Panda. What is undeniable is that a lot of rubbishy spam sites have disappeared out of the listings which is very welcome – but many commercial key phrases are now dominated by big brands that have taken the opportunity to move into niches that they have never been in before, and which they have little obvious expertise in.




Apple is planning to include face detection capabilities in the next version of its smartphone/tablet platform, iOS 5, 9to5Mac has discovered.

It is too early to tell how, exactly, the face recognition in iOS 5 will work, but it seems that Apple plans to open it up to developers via several API controls, including a call for recognizing the position of the person’s eyes and mouth. This means that in the future we’ll be seeing iOS apps utilizing face detection from third party developers, and possibly from Apple itself.

The technology behind this feature probably comes from Polar Rose, a Swedish company specializing in face recognition which Apple acquired in 2010.

Check out a video showcasing an augmented reality app called Recognizr which Polar Rose co-developed, below.

[9to5Mac]

More About: apple, face detection, face recognition, iOS, ipad, iphone, polar rose

Posted by randfish

This morning at Mozcon, I announced the launch of Open Site Explorer v3, a long-awaited upgrade to one of the most popular marketing tools on the web. I’m more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let’s get right to them.

The first thing you’ll notice is the new design (of which I’m a huge fan):

Open Site Explorer Homepage

This continues into the top view of link data and now, social metrics. I’ve always wanted these to be side-by-side, and it’s great to finally be able to see both at the same time.

Open Site Explorer Social + Link Metrics

The menus of filters have improved, and there’s now a new visualization to show links as groups in domains or as separate links (like the classic Yahoo! Site Explorer view).

Open Site Explorer Filters

Social metrics are also included in the Top Pages reports, so you can see how the most-linked-to content has performed on the social web. This is particularly cool for popular blogs.

Open Site Explorer Top Pages

The anchor text and linking domains tabs have a new feature that lets you see a sample of the links that come from that domain (or with that anchor text). Beware that right now, there’s a small bug where we’re sorting those links we do show in some odd ways. This should be fixed in the next Linkscape update.

Open Site Explorer Anchor Text Drilldown

Comparison reports have also taken a nice step forward, and feature the ability to side-by-side compare metrics for pages, subdomains and root domains on up to 5 sites simultaneously. They match the metrics you can get in the PRO web app, as well, which is very cool.

Open Site Explorer Site/Page Comparison

And last, but not least, the new advanced reports tab lets you query like a SQL master! Without having to write any complex logic against our API (though you can still do lots of awesome stuff with that), you can grab any combination of link sorts, filters and keywords you’d like (and exclude data you don’t want). This is particularly excellent for link builders looking at competitive or industry-related sites’ link profiles, and I expect we’ll see a number of blog posts in the near future with strategies on how to employ this tool.

Open Site Explorer Advanced Reports

 

In addition to all the amazing new features in Open Site Explorer, Linkscape’s index just updated using a new infrastructure that’s allowed us to crawl much deeper on large, important sites. For many pages/domains, this will mean an increase in the total number of links we report, but likely a lower count of linking domains (unless you’ve gained a lot of links in late June/July) since we’re excluding many domains that are low-quality/not-well-linked-to. We’d love your feedback on this index, as it’s the first one of its kind, and will continue to see tweaks/improvements over the next few updates.

  • 58,273,105,508 (58.2 billion) URLs +47% from June (our largest index growth ever from one month to another!)
  • 637,828,397 (637 million) Subdomains +71% (it appears the domains we’re crawling have more subdomains)
  • 91,013,438 (91 million) Root Domains -23% (due to the depth vs. breadth focus of this crawl)
  • 456,474,577,597 (456 billion) Links +14%
  • Followed vs. Nofollowed
    • 2.28% of all links found were nofollowed +5%
    • 60.44% of nofollowed links are internal, 39.56% are external
  • Rel Canonical – 9.50% of all pages now employ a rel=canonical tag +20% (my guess is higher quality domains are more likely to employ rel=canonical)
  • The average page has 78.64 links on it (+30% from 60.67 last index)
    • 65.33 internal links on average
    • 13.32 external links on average

We’re looking forward to your feedback on the new features and the new index (which we plan to continue iterating upon). There’s actually even more new features coming in September, so stay tuned  and thanks so much for all the support and use of OSE; it’s run more than a million reports, and we hope the next million are just around the corner.

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Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new webpage, found at Facebook.com/business, as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online….

Google, Microsoft, Yahoo and Facebook all compete for top talent. In doing so, they lure and acqui-hire the brightest minds in tech — who, unfortunately for them, later go on to trade these cushy jobs for the rough-and-tumble life of a startup founder.

Which of these four mega powers in tech (at one point or another) has produced, and hence pushed out, the top talent in the industry? A little analysis of the startups that have come from the former employees of these tech heavy-hitters, and a look at the funding these startups have raised, might shed some light on the answer.

TopProspect to the rescue. The startup, a site that helps you get hired through your social network friends, fashioned the infographic below after analyzing data, dating back to 2006, from its users and their social connections — that pool includes more than 3 million folks mostly in the Silicon Valley area.

“We only focused on companies founded in the last 5 years,” the startup explains of its data analysis. “Second, we made sure that the companies had at least 10 employees in our network (a pretty good sign that they’re legit, and well-connected). Finally, we only included companies with publicly available funding information.”

Google is birthing the most successful founders, if you measure success by funds raised (which isn’t always the best measurement of success). The search powerhouse-turned-social-media company has spawned 13 qualified founders in five years — who’ve started companies including Foursquare, Color and Qwiki. Together, these startups have raised a whopping $309 million in funding.

Lowest on the totem pole, at least for now, is Facebook. Its offspring includes seven founders — altogether raising more than $65 million — who have gone on to found startups such as Quora, Path and Asana.

Surprised by the results? Check out the full infographic below and share your thoughts with us in the comments.




Image courtesy of Flickr, satanslaundromat

More About: facebook, founders, Google, infographic, microsoft, startups, topprospect, Yahoo




The +1 button is about to get a whole lot faster, thanks to an update Google rolled out on Tuesday.

“We’ve begun to roll out out a set of changes that will make the button render up to 3x faster on your site,” software engineer David Byttow said in a blog post. “No action is required on your part, so just sit back, relax, and watch as the button loads more quickly than before.”

In addition to the speed boost, Google also introduced new code that speeds up the +1 button via an asynchronous code snippet. The code allows a web page to load with the +1 JavaScript code in parallel. The result is another improvement in page load time. The code is available on the is Google’s answer to Facebook’s Like Button. Since its launch, it has quickly gained adoption, and one report even claims its more widespread than the Twitter Tweet Button.

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Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as social media and technology updates.

Now that you’ve had a few weeks to get your feet wet with Google+, it’s time to make sure your other web properties are linking to your +Profile in style.

SEE ALSO: Google+ Tips & Tricks: 10 Hints for New Users

As always, the web is teeming with talented and generous artists who offer their visions of a more beautiful Internet up for free. We’ve sampled their wares and chosen the classiest badges and buttons that will alert your readers in no uncertain terms: “Hey, I’m doing things on the Google+!”

Found any beauties we missed? Link away in the comments.

1. The Google+ App, by David Walsh

Probably the defining Google+ icon on the web right now, the subtle gradients and light shadow give David Walsh’s contribution the look of a smooth stone. It’ll make a nice addition to any webpage or app dock.

2. A Google Rainbow, by Samuel McQueen

What it lacks in texture, it makes up for with a fresh take on Google’s color scheme.

3. A Clean Vector, via Sean McCabe

Here’s the original inspiration for Walsh’s, created by designer Sean McCabe. This option includes the big plus.

4. A Bit of Texture, via Creative Nerds

This four-pack comes with and without grain.

4. Assorted +1 Items, via IconShock

If your site favors the shiny 3D, look no further than this pack of graphic trinkets.

6. A Subtle Shine, by ~abhashthapa

At first glance, this pack may seem similar to those previously discussed. But the bevel of light that runs across each one adds a glossier feel. What’s more, the set comes with the white versions, as well as their non-glossy counterparts.

7. Circular With a Waving Banner, by Taiyab Raja

This little number makes thematic use the Google+ “circles,” and adds the logo colors with a waving banner. It’s a great choice for an airy blog theme.

Mashable clouds sold separately.

8. A Touch of Glass, via Serif Tuts

We really like these. View them at full size for maximum appreciation.

9. Inverted Metal, via The Icon Deposit

In a word: epic.

10. A +Fresh Font, by David Silva

Silva freshens up the Google logo with a new font — great for design-centric sites. It’s based on Sean McCabe’s original vector.

More About: design, Google, Google Plus, icons, List, Lists, Social Media, social media icons, web design

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Posted by JoannaLord

Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person’s daily activities for maximum impact is the key to any company’s success.

In the past, on the blog, we’ve talked about ways to leverage one of your tasks for related gains. Just a few days ago we talked about utilizing your analysis in GA for eCommerce SEO, and a few months ago we talked about how you can repurpose your on page SEO techniques for off page SEO success. These are great examples of how we should all be looking at the work we do daily and ask ourselves, "who else could use this?" and "how can I leverage this information for more gains?" I’ve never liked the phrase "kill two birds with one stone" (cuz why are we all so cool with killing birds?) so instead I’m coining the phrase "eating two cupcakes with one fork" (cuz we all love cupcakes). Working off that approach, today I’m going to talk about another way you can leverage your SEO duties for marketing success.

cupcakes and a fork
 "It’s like killing two cupcakes with one fork"
 (just go with it)
     angry fork photo credit

SEO & Search Retargeting: A Perfect Pair

Specifically I want to outline a few ways we can take all of the data mining and reports we work on and extend there value by using it for search retargeting. But wait, what the hell is search retargeting? Good question my friend. To understand search retargeting, we need to first understand retargeting. I wrote a post a while back that defined "retargeting" as "a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web."

Search retargeting is a subset of retargeting, and takes it one step further. It is a paid acquisition channel that allows advertisers to reach back out to users who have previously searched for their brand name or target keywords.

The difference between the two makes for a huge opportunity. The visitor doesn’t have to have visited your site to be added to your audience to target with ads. For those of us that aren’t ranking #1 for every word they want to, and are possibly losing visits to our competitors, you can target those lost visitors simply by going after people that searched for words in a catergory, industry, service, etc. You can quickly see why it would be beneficial for me to know (when setting up these campaigns and my targeting) what Cyrus is up to, and what he has been working on in regards to keyword targeting, our rankings, and more.

In fact let me show some fun stats to really sell you on the value of search retargeting. Did you know that "retargeted consumers are nearly 70% more likely to complete a purchase as compared to non-retargeted customers." Couple that with the fact that a number of reports have come out saying that retargeted customers also spend close to 50% more than those that weren’t retargeted, and you got yourself a hot little thing happening.

Ways to Recycle Those Hours of SEO Work

Okay now that we have shown off just how effective search retargeting can be, lets talk about how we can repurpose some of that hard work us SEOs do to help our search retargeting efforts succeed.

#1 Ranking Reports (the "obvious" candidate)

How much time do you spend looking at ranking tools (possibly even ours ) in gauge the performance of your target keywords? Hours upon hours are spent by SEOs looking at their rankings, or lack there of. This information helps us all understand where the actual visits to our site are coming from, and subsequently what keywords are driving conversions. But what about the rankings you can’t seem to conquer? For a second lets focus on the words you simply haven’t been able to make any headway on. Those are prime candidates for a search retargeting campaign.

What if you pass that list of words off to your paid marketer counterpart and told them to focus their energy (and budget) on targeting those people with highly targeted ads? That would not only help supplement your SEO efforts nicely, but you would be spending your retargeting budget on a prequalified audience. Often paid marketers spend a great deal of budget trying to isolate out a solid audience to go after, you’d be saving them time and money. Much like passing those words off to your PPC manager, you can quickly gain visits from these high converting, targeted keywords you are having a hard time ranking for. 

Example time: The phrase "free seo tools" results in a lot of conversions for us, but as you can see below, we don’t rank in the top five for it.

free seo tools query
Our efforts in increasing our rankings here have been slow to respond. While we continue to work on SEO efforts here, we can supplement with highly targeted ads.

Target: People who search for "free seo tools," "seo tools," "cheap seo tools," etc. with ads like this:

free seo tools

They directly speak to the searcher’s intent, "free seo tools" and would likely produce both high CTR for us, as well as increased conversions. This can help us grow our free trial numbers while we figure some things out on the SEO front and get our rankings up for "free seo tools."

#2 Second Tier Keywords (a "little less obvious" candidate)

Oh keyword research, how we love thee. Okay maybe some of us don’t loveeee it, but it’s a huge part of the process. SEOs spend hours pulling likely keyword targets, pulling traffic data, and competitive data to help them decide what to go after next.

In that gold mine of keyword data are dozens of likely search retargeting candidates. SEOs know that not every word they deem valuable can be a priority right now for their company or their clients. These get pushed into some second tier keyword bucket, that often doesn’t get as much content, link building, or other resources allocated to it. My advice? Send that list on over to your paid marketer. Ask them to target these topics, site categories, etc. with their search retargeting ads until you have some more time and resources available to go after them.

Example time: Let’s say we are ranking well for "seo tools" and "seo software" but we don
‘t have the time to build an SEO campaign around the idea of "SEO resources." We know there are a number of people searching for this niche (SEO newbies, SEO students, etc.) and we know we have a ton of valuable content around the topic. So how can we help people find our resources, and associate us as a SEO resource if they have never heard of SEOmoz or visited us before?

Target: users that visit {seo blogs, seo training sites, and seo tool providers} with the below ad:

resources

By using the word "resources" we are speaking directly to this user’s need for more SEO learning material. We also get the added benefit of lining our logo up with this type of value add, which hopefully, down the road could result in a visit to our site and possibly a free trial signup.

#3 Competitive Research (a "no one out there is really doing this, so go kick some butt" candidate)

My favorite part. I don’t know what it is about competitive research that has us all thinking the information we gather is context specific, but it’s true. I remember the first time I mentioned to a PPC colleague they should look at SEMrush’s SEO results for one of our competitors to build out our PPC campaigns, you would have thought I just smacked a puppy. She was in shock.

The truth is we are all playing on the same field here guys. A lot can be gained by studying your competitors total efforts, not just their paid or organic ones. Next time you spend time spying on your competitor’s organic efforts, pass that information off to your paid marketer and ask them to build a search retargeting campaign around it. Because let’s be real, we all have limited time and resources, and some of their targets will never make it onto your prioritization list. Plus, often you will see brand association start to shift through retargeting, which will reciprocally help your SEO efforts. Whoa, cool huh?

Example time: Look at the below results when I used SEMrush to view some of my competitors top keyword rankings. While we perform well organically for "seo software", "best seo software", etc. we don’t necessarily have many SEO campaigns around the concept of "powerful" and "easy/simple."

rankings for SEMrush

This tool is showing us that our competitors are cleaning up here, and we know we need to atleast be building some brand sentiment around these adjectives. Search Retargeting can help.

Target: We can set up search retargeting ads for people that are searching online for these terms, and then target them with ads that directly speak to this. Below you can see we have incorporated these words to help build our brand association with them.

unleash SEOmoz power

seo software simplified 2

seo software simplified

Given the size of these networks and their amazing targeting capabilities, you can rest assured that you will likely be in front of these users, even though your site is nowhere to be found. This retargeting bridge can be very powerful.

The moral of the story is an important one — we can’t work independent of other channels in marketing. While search retargeting has been around a while, it’s only recently gained a bunch of attention. It’s like advertisers are just starting to realize its potential. I suggest quickly jumping ahead of them and taking it a step further–leverage your current and past research to produce more targeted, more creative, and highly effective search retargeting campaigns.

 

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With Google’s need for speed, WebmasterWorld Members discuss the issue of slow page loading as a result of installing the Google+1 button. The question of how this slowness of page loading is affecting the site’s SERPs positioning is discussed.




Developers have already flocked to Evernote’s note-taking platform in droves to provide its 11 million members with additional utility. Now, six new application makers will vie for the crown of most inventive Evernote application or integration and compete for $100,000 in prizes.

The six finalists, being revealed Tuesday, are Colorstache, MyWorld, Notablemeals, Sniptastic, Touchanote and Zendone. Community members are being encouraged to vote for their favorites.

The finalists range from the practical to the fantastical. Zendone and Colorstache are more sensible in nature, for instance. Zendone focuses on applying a “Getting Things Done” methodology to notes, while Colorstache lets Evernote users browse and search for notes by Color.

The flashier MyWorld and Touchanote add spunk and character to the Evernote experience. MyWorld gives Evernote users an augmented reality browser for viewing notes, and Touchnote makes NFC note-tagging and association possible. More details on all of the finalists are included below.

The finalists were selected based on a few key factors: finish and polish of the application, utility, originality and integration with the platform. Each will be awarded $5,000 for placing in the contest.

“Evernote currently has over 6,000 developers working on software and hardware integrations using out API,” says Andrew Sinkov, Evernote’s vice president of marketing. “We wanted to see what would happen if we did a developer competition as an incentive. We’re pretty blown away by the results. We had over 1,000 developers enter the competition from around the world.”

The grand prize winner will be chosen based on community votes, the votes of celebrity judges and live judging at the startup’s first-ever developer conference in August. The winner will revealed at the event — the Evernote Truck Conference — and will take home an additional $50,000 in cash. Evernote will also award two additional submissions with $10,000 each in the wildcard and student categories.

Check out the Evernote applications below and share your favorites in the comments. Should you wish to attend the event, Evernote is offering the first 50 Mashable readers who register via this link (with the “ETCMASHABLE” discount code) a 50% discount.

Colorstache

Colorstache, by Reno Collective, offers Evernote users a way to browse and search their notes by color.

Touchanote

Touchanote, by Wiseleap, connects the capture and organization capabilities of Evernote with the convenience of physical NFC tags. Easily associate any note in your account with a real world NFC tag.

MyWorld

MyWorld, by Wikitude, allows you to save the places you love in Evernote, then view them on a map in Facebook. You can then share your favorites with friends and view the places they’ve been.

Sniptastic

Sniptastic, from Andrew West, is a set of developer tools that let you share and organize code snippets.

Notablemeals

Notablemeals, from John McLaughlin and Kal Michael, is an iPhone app that makes it easy to capture memories about meals.

Zendone

Zendone is a personal productivity tool based on the Getting Things Done methodology. It offers a simple, well-designed interface for implementing the GTD workflow, using Evernote for collecting and archiving projects and tasks.

More About: evernote, evernote trunk, notes, startup, Web Development

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