Have you ever wondered why ants are still around despite the constant cleaning efforts of homeowners everywhere to eliminate them from their residences? Hardworking, organized, obedient and tenacious, ants are among the world’s most successful creatures in terms of preserving their colony’s survival and growth.

Every time you see an ant walking or crawling along on its own, you can be sure that it’s not just having some kind of leisurely time. Each and every ant knows that it is vital to the colony’s success, so it must constantly search for food, and occasionally, shelter. Once these two necessities are found, the ant travels back to its colony (or the most accessible place for its pals to find) and leaves chemical markers that give the exact location of the food source.

Ants don’t walk in long ribbon-like lines because they’re obsessive-compulsive about keeping in pace with the ant in front of them. By staying together, they will be able to follow the trail the food source and back in the most systematic manner possible.

Do you work like an ant?

There are many lessons you can pick up from the simple, humble ant. For one thing, a single ant cannot really shoulder all the work in the colony, but if you have thousands of tiny little creatures working together, the colony will be just fine.

As an Internet marketer, you may think that you are alone in what you do, especially if you’re a one-man team. However, there are lots of external help that you can solicit (and do solicit, even if you’re unaware of it) to help you push your business forward. You get help from your family, circle of friends, professional contacts and even competitors in the course of your work.

Getting help – as well as helping other people – is part of the game. But then again, you also have to put in work of your own to make sure that everything turns out for the best.

Keep one eye on the future

The second significant lesson you can get from the work habits of ants is their ability to plan for future contingencies. In the tale of the Ant and the Grasshopper, we can immediately see the stark differences in how these two creatures prepare for the rainy days. The grasshopper wastes his summer days singing, running around and frolicking in the grass.

On the other hand, the ant spends most of the time stocking food in his home. He knows that when the rainy days come and the floods rise, he won’t be able to venture out to look for food anymore. An ant does anything and everything with a purpose, never lazing around for just one minute.

Indeed, when the weather turns gloomy, the ant is comfortably resting inside his home, all his cupboards groaning with food supplies while the grasshopper is hungry and miserable.

In times of trouble and hardship, which insect do you resemble?

If you can say that you are more like the ant, then you’re one lucky Internet entrepreneur. The worldwide web is a lucrative marketplace, but it’s also a very dynamic and testy one. You have to ensure that you are prepared for every kind of crisis – low site traffic, bad search engine rankings, poor flow of comments. This is the only way for you to be able to weather any kind of storm in your business.

Do it well

Finally, you have to remember that ants never do a half-baked job because they know that the entire colony depends on them. Instead of taking shortcuts and pulling tricks, they focus on the job at hand and bang away at it until it is done. They don’t put off the work until the last moment, when it’s impossible to choose the best strategy.

Try putting a big chunk of food in front of an ant – it will try its best to lift the food with its pincers and carry it all the way back to the anthill, no matter how far away it may be or how heavy the load. And it won’t leave the food scrap to call for reinforcement if it can carry it home on its own.

In the same vein, you have to just like the ant when it comes to your job. It may be hard work building your website from scratch and getting to the top of the search rankings inch by inch, but it’s still the most effective way for you to become a successful Internet marketer.

Check out the SEO Tools guide at Search Engine Journal.

What The Ants Taught Me About Successful Internet Marketing