SEO is seen by many web developers and designers as a black art. However, there are a number of clear steps and actions that any site owner or developer can take to ensure their sites receive a fair shake in the search rankings. Once that foundation has been laid, it’s possible to engage in a few simple strategies to extend your search visibility even further. In this article, Mike will show you how to build that foundation, and then use it as the starting point for your SEO strategy.