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A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room …

Skimlinks, a leading content monetization platform, attracted substantial media last month related to Pinterest’s use of their product. Now, the innovative affiliate company has launched a new API suite that will enable startups to quickly monetize w…

Google reveals how it’s working on new and better ways to measure ad performance.

Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priorit…

One thing I’ve learned from this industry is that change can always be expected. To stay on top of current trends, ideas and marketig tactics try catching a webinar every few weeks. To really get a hands on approach to the online marketing world …

There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social n…

“At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to IE.”





Facebook may have been a hunting ground last year for developers expanding their social mobile programs, but their sights are set on growing wi…

Posted by Colby AlmondThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
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Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with t…